Manager, Web Conversion & Optimization

Job Description

Manager, Web Conversion & Optimization (CMS Editor)

The Job
The Manager of Web Conversion & Optimization will support HBO Max LATAM growth ambitions by driving conversion rate optimization across all touchpoints within the service. In this role, the Manager will be responsible for running A/B tests across the products and optimize the overall website based on key learnings. He/She will be at the forefront of driving best-in-class User Experience (UX) by focusing on analyzing the behavior of website visitors and discovering trends. This is a highly collaborative role that will partner across multiple groups within HBO Max Latam.

The Daily
• Recommend landing page optimization strategies on the DTC website.
• Implement and coordinate A/B testing efforts for the DTC website.
• Understand user behaviors through the website and apps in order to identify key areas for conversion improvement.
• Advise on user interface (UI) design principles that increase conversion.
• Work with designers and developers to create a coherent testing approach.
• Developing tools and dashboards that help monitor and drive UX principles.
• Report and present conversion performance improvement and ROI to key stakeholders
• Collaborate and coordinate with other CRO professionals across the organization.
• Support the Acquisition Marketing and the Product teams towards their optimization efforts

The Essentials
• Bachelor's degree and/or relevant experience; MBA a plus.
• 5-8 years of experience in customer journeys, conversion optimization and analytics.
• Experience in running CRO projects within larger or complex organizations.
• Have the ability to translate results into business impact and present the findings efficiently within the organization.
• A strong passion for problem solving and innovation.
• Experience in performing A/B/MVT testing and usability tests.
• Certified Google Analytics.
• Advanced Excel/Sheets skills are essential, Macros & SQL capabilities are a plus.
• Experience working in a highly fast-paced environment, being accountable and learning from mistakes.
• Fluency in English and Spanish required.

The Perks
• Paid time off every year to volunteer
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-r7xxmk-18-191-147-146-42 in your application.