CRM Campaign Specialist

Job Description

The CRM Campaign Specialist will be responsible for building and deploying marketing email, push, and in-app campaigns for both HBO Max and discovery+. S/he is a CRM operations professional who is detail-oriented, truly passionate about CRM, and has excellent campaign management skills.

YOUR ROLE ACCOUNTABILITIES
• End-to-end campaign management, including:
• Recommend best practice for audience segmentation and set up method to launch a successful marketing program or campaign
• Building ad-hoc and automated campaigns within the Braze and/or Blueshift platforms
• Routing campaign builds through necessary stakeholders
• Tracking campaign status and scheduling on the project board
• Deploying campaigns in Braze and/or Blueshift
• Partner closely with stakeholders from marketing strategy to fulfill strategic objectives
• Partner closely with creative, MarTech, and legal to fulfill campaign requests.

QUALIFICATIONS & EXPERIENCE
• Come experience in CRM operations (email and push) with an enterprise-level ESP; in-app messaging experience is a plus
• Basic knowledge of lifecycle marketing
• Experience with audience segmentation tools; Braze experience preferred
• Experience in managing projects through Asana, JIRA, Monday.com or a similar platform
• Basic knowledge of email and push best practices
• Intermediate skills in Excel
• Strong interpersonal and communication skills with an excellent attention to detail
• Ability to liaise with creative, marketing and business teams
• Strong team focus with outstanding organizational and resource management skills
• Fluency writing and speaking in English is required
• Must be able to organize, prioritize and schedule a high workload efficiently

Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

Jobcode: Reference SBJ-gxmzwj-3-145-18-228-42 in your application.