Media Executive

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WLBT:

WLBT is Mississippi's flagship station and the dominant local TV and digital media in Central and Southwest Mississippi. We are an NBC affiliate that consistently produces award-winning local news coverage. Jackson is Mississippi's largest TV market and state capital, offering great museums, several local universities, and home to the largest medical facilities in the state, including the prestigious University of Mississippi Medical Center. With our great weather, Mississippi is about the outdoors. An extensive network of walking, running, and cycling trails is available across the metro. And if you love a weekend getaway, Jackson is located within a short drive from beautiful Gulf Coast beaches, New Orleans, Memphis, Birmingham, Nashville, Dallas, and Atlanta. If you're a sports fan, we have you covered. We host the PGA with the Sanderson Farms Championship. We have two SWAC schools in our DMA, Jackson State and Alcorn State. If you love SEC sports, we have four schools (Ole Miss, Mississippi State, Alabama, and LSU) less than three hours away. And Saints, Pelicans, and Grizzlies fans have an easy drive to NOLA and Memphis. The Jackson metro is the economic hub of Mississippi and a great place to work, live, and raise a family.

Job Summary/Description:

WLBT has a rare opportunity to work for the #1 TV station in the market. We are seeking a Multimedia Executive. This position is responsible for identifying and reaching new clients in the market that will best take advantage of our television and digital solutions and then becomes a marketing consultant to the clients helping them define and achieve their business objectives.

Duties/Responsibilities include (but are not limited to):
- Conduct thorough client needs analysis, present proposed strategic solutions and tactics, and provide follow-up assessments to measure the effectiveness of campaigns.
- Utilize expanded B2B marketing resources to build compelling and creative solutions in a competitive landscape.
- Develop new business and maintain current business within the assigned territory.
- Sell across all product platforms, broadcast, digital, and OTT.

Qualifications/Requirements:
- Strong PowerPoint and presentation skills preferred.
- Self-motivated, high-energy salesperson.
- Excellent organizational, time management, verbal, and writing skills.
- Ability to be a team player!
- A strong work ethic and the ability to formulate and execute a daily plan is necessary.
- Must meet the Gray Television driving requirements and have a valid driver's license.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WLBT-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-d5qew7-52-15-205-82-42 in your application.