Media Executive

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WYMT:

At WYMT we are family. We work hard and play to win, and have fun doing it. For nearly 40 years of ratings dominance, we believe in giving back to our community. Rarely will you find a festival, parade, or charity event that does not include WYMT. We never take our success for granted and expect our employees to excel to the next level. Our culture is simple: we are a cohesive TEAM that invests in our people with continued learning and professional development. WYMT is the number one station in town for a reason: We are YOUR Mountain Television.

WYMT.com is the region's strongest digital platform. WYMT is involved and dedicated to the local communities we serve, participating in numerous charities and causes. Our second channel, Heroes & Icons (H&I), allows WYMT to offer even more local programming, including more than 70 live high school and college football and basketball games each year. The WYMT Food City Mountain Basketball Classic has generated nearly five million dollars for local students and schools.

You will certainly find a ''Mountain Family'' atmosphere at WYMT

Job Summary/Description:

WYMT has an exciting opportunity for a New Business Account Executive to join our Sales team! We provide the culture, tools, world-class training, and an environment for you to achieve unlimited success.

Cultivating and enhancing customer relationships is crucial. We place a heavy emphasis on generating new revenue, focused on the customer's return on investment. A polished disposition, a strong work ethic, and a positive attitude are required. Join this fun and dynamic sales team today!

We work hard and have fun! Great station! Great company!

Duties/Responsibilities include, but are not limited to:
• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Up-sell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times.
• Conduct Needs Analysis and account reviews to uncover the customer's most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with the Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly.

Qualifications/Requirements:
• Bachelor's or equivalent combination of education and experience.
• No outside sales experience required, but preferred.
• Gray Television offers the best-in-class sales training program in the business.
• Excellent communication and customer service skills.
• Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word.
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry changes.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WYMT-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus before the first workday.

Jobcode: Reference SBJ-r165nx-3-15-14-174-42 in your application.