Marketing Manager

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:
• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage:

$55,000/$58,000 annually

Shift/Schedule:

Mon. - Fri.

Job Type:

Full-Time

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About WBNG:

WBNG is the CBS affiliate in Binghamton, NY, also carrying the subchannels of The CW, MeTV, Court TV, Grit, and Outlaw. For over 70 years, WBNG has been a pioneer for new technology and at the pinnacle of breaking news coverage.

Job Summary/Description:

WBNG, the CBS affiliate in Binghamton, NY, is seeking an innovative Marketing Manager with excellent image and brand-building skills to grow the brand and audiences on all screens. Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance the local digital and television branding.

Duties/Responsibilities include, but are not limited to:
• Develop and execute an annual strategic marketing plan, including station brand promotion and advertising campaigns for broadcast, digital, and live events growing audience share, and branding
• Lead a team of highly qualified creative professionals
• Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design
• Exhibit a high level of organization and time management to ensure the timely delivery of projects
• Develop and facilitate partnerships with local organizations/events
• Candidate will lead/coordinate efforts on the development of compelling campaigns for our local/regional sales clients
• Candidate must have a solid grasp of budgeting for all aspects of the creative services team
• Candidate must understand this is a weekday position with the potential of after-hours and event responsibilities in the evening or on weekends
• Candidate will work closely with the General Manager, News Director, and Sales Manager
• Candidate will be a working manager with the ability to shoot and edit commercials and station promos from pre-production to post-production

Qualifications/Requirements:
• College degree preferred
• Previous creative director or producer experience preferred
• Candidate must be an excellent leader, coach, and trainer with great communication skills
• Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and editing
• Candidate must have a strong background in various programs such as the Adobe Creative Suite. Other programs are a plus
• This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
• Strong organizational skills
• Ability to learn new software
• Candidate must provide a demo reel for consideration
• All candidates must have a valid driver's license and a good driving record

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WBNG-TV/Gray Media, Inc. is a drug-free company

Gray Media encourages all new employees to vaccinate against the coronavirus before the first workday fully.

Jobcode: Reference SBJ-gp65q0-3-142-136-171-42 in your application.