Creative Services Director

Job Description

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households.

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

About WMBF:

WMBF-TV is the NBC Network affiliate for the Grand Strand and Pee Dee regions of Northeastern South Carolina and parts of southeastern North Carolina. This Gray Media-owned station was launched in 2008 in Myrtle Beach, SC, and was built as a state-of-the-art High-Definition broadcast facility. We broadcast 39 hours of live local news and weather along with NBC programming to 8 counties along the Grand Strand beaches westward into Florence, SC. We also use digital media platforms to deliver breaking news coverage to a fast-growing audience. Myrtle Beach is a family vacation destination for millions of visitors each year due to our white sandy beaches, more than a hundred golf courses, amusement parks, and mild weather. It is a pleasure to work in a city where so many people want to visit.

Job Summary/Description:

WMBF News in beautiful Myrtle Beach, SC has an immediate opening for an innovative Creative Services Director with excellent image and brand-building skills to grow the brand and audiences on all screens. Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms to enhance the local digital and television branding.

Duties/Responsibilities include (but are not limited, to):
* Develop and execute WMBF annual strategic marketing plan, including station brand promotion and advertising campaigns for broadcast, digital, and live events growing audience share, and branding
* Management of station Lifestyle Show brand
* Responsible for marketing strategies and brand management, growing audience share and brand footprint on all screens
* Lead a team of creative professionals
* Showcase exceptional video production skills, including writing, directing, cinematography, editing, and motion graphic design
* Exhibit a high level of organization and time management to ensure the timely delivery of projects
* Candidate will lead/coordinate efforts on the development of compelling campaigns for our local/regional sales clients
* Candidate must have a solid grasp of budgeting for all aspects of the creative services team
* Candidate must understand this is a weekday position with the potential of after-hours and event responsibilities in the evening or weekend
* Candidate will work closely with the General Manager, News Director, and Director of Sales
* Candidate will be a working manager with the ability to shoot and edit commercials and station promos from pre-production to post-production

Qualifications/Requirements:
** College degree preferred
* 1-2 years of previous creative director preferred
* Candidate must be an excellent leader, coach, and trainer with a proven track record in a television station marketing environment
* Candidate will be an effective communicator
* Candidate must be an expert visual storyteller with strong skills in writing, cinematography, and Adobe Creative Suite editing programs. This individual is a hands-on producer, with knowledge of digital and social media marketing trends and platforms
* Graphic artistic skills a plus
* Strong organizational skills
* Ability to learn new software
* All candidates must have a valid driver's license and a good driving record

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WMBF-TV/Gray Media is a drug-free company

Gray Media encourages all new employees to be fully vaccinated against the coronavirus virus before the first workday.

Jobcode: Reference SBJ-rzw39q-18-191-240-127-42 in your application.