Director, Programming Strategy

Job Description

Director, Programming Strategy (FX & Freeform)

This position is responsible for the multiplatform programming strategy/content planning related to FX, FXX, FXM & Freeform. The primary platforms of focus for this role include the linear networks and branded non-linear platforms. The role also supports curation of branded FAST Channels and continuous streaming channels offered within Disney's DTC services. In this role there is a significant emphasis on movie and acquired series content planning.

The Programming Strategy and Content Planning department is responsible for:
• Maximizing the enterprise value of our content lifecycles through strategic content planning and collaborative windowing across all platforms.
• Supporting delivery of key revenue targets across Ad Sales, Affiliate Sales, Consumer Products and International affiliated networks + key metrics across DTC platforms.
• Partnering with content studios to set audience strategy, identify content pipeline needs and creative opportunities across multiple editorial supply lines.

Responsibilities and Duties of the Role:
• Full oversight and accountability for linear & non-linear planning, strategy & related viewership performance of the FX suite of networks and Freeform. This also includes helping to drive multi-platform audience reach and growth opportunities with a specific focus on the contribution from non-linear platforms.
• Accountability for linear & non-linear audience delivery to meet key business goals across various divisions (Ad Sales, Affiliate Sales and Content Sales/FAST).
• Leveraging insights and analysis to inform audience strategy and identify creative opportunities.
• Leading cross-functional/divisional teams to identify and elevate programming priorities.
• Working closely with the Business Operations team and Finance leads to support creation of budget strategy and ensure that content planning is within budget parameters.
• Leading large team across multiple functional groups.

Basic Qualifications:
• Significant experience with linear/multiplatform content strategy and planning (and related audience strategy).
• Significant experience managing robust teams with the ability to lead (both direct and indirect reports) to deliver above expectations.
• In-depth understanding of movies and acquired series scheduling.
• In-depth understanding of the media business and the value chain that drives content windowing across various platforms.
• Advanced data literacy – ability to synthesize raw data and form actionable strategies to drive performance and create new viewership opportunities.
• Passion and insight into The Walt Disney Company segments, brands and franchises, the elements that define them, and expertise to build further audience engagement.
• Strategic, creative, and entrepreneurial mindset.
• Superior organizational, prioritization, and time management skills; ability to execute against multiple, high-priority projects, with a keen attention to detail.
• Highly developed written and verbal communications skills. Demonstrated ability to communicate effectively with senior management, staff, and external research professionals.
• Strong emotional intelligence and collaborative spirit.
• Proven ability to work across a highly matrixed organization while also able to self-motivate.
• Demonstrated ability to thrive working in an extremely fast-paced environment.

Preferred Qualifications:
• Streaming experience a plus.

Required Education:
• Bachelor's degree

The hiring range for this position in Burbank, CA is $151,000 to $202,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with National Geographic Partners PAY SVC, which is part of a business we call Disney Entertainment Television.

National Geographic Partners PAY SVC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-rvq66m-3-140-184-21-42 in your application.