Integrated Digital Specialist

Job Description

FOX 56 based in Lexington, Kentucky is currently in search of an Integrated Digital Specialist to work closely with the FOX 56 Sales Team in selling the most impactful digital media in the market, such as:
• FOX56News.com
• OTT, Display, Pre-Roll, SMM, SEM, SEO, YouTube, various other 3rd party digital products

The Integrated Digital Specialist works within established Sales Department guidelines to maximize digital revenue opportunities in the market. The Integrated Digital Specialist will also work closely with sales management to fulfill processes and workflow for order entry, traffic, reporting, and analytics. The DSS is also responsible for collaborating with the sales team in a variety of functions to enhance the sales process and facilitate the delivery and success of digital marketing campaigns for FOX 56 clientele.

If you enjoy working in a team environment with a highly energetic and motivated sales force, then FOX 56 is where you want to work!

PRINCIPAL DUTIES AND RESPONSIBILITIES:
• Work with Sales Management and Account Executives to generate digital revenue
• Digital order entry & updates
• Liaises between sales & production teams for developing marketing creative for clients, such as display banners, videos, emails, and other marketing material
• Corresponds with customers and confers with coworkers to answer inquiries and account management
• Maintains knowledge of technology updates for Facebook, Instagram, Messenger, YouTube, and other social media platforms
• Prepares forms and ad campaign reports
• Maintains files and other business records
• Assist sales executives with all aspects of the digital sales process including, but not limited to: Training, Order Entry, Campaign Monitoring and Coordination, Creative Requests, Creative Trafficking, Reporting, & Analytics
• Assist management with aspects of the digital sales operation including, but not limited to: Training, Digital Sales Materials, Campaign pacing, Campaign Coordination, Campaign Performance Metrics, Communication with both internal and external teams
• Assists with station contesting and sweepstakes
• Other duties as assigned

SPECIALIZED KNOWLEDGE/SKILLS/ABILITIES:
• BA or BS in Marketing, Advertising, or Communications preferred
• Foundational knowledge of various digital marketing strategies including SEM, SEO, Social, Display, Video, OTT, Mobile and Addressable Solutions, Email and Digital Audio
• Experience in digital marketing coordination or media sales preferred
• Significant knowledge of the local digital marketing services product offering and effective use for clients
• Motivated, enthusiastic, self-starter who can work effectively collaborating in a team environment
• Excellent critical thinking & problem-solving skills
• Proficiency in Microsoft Office Suite, Adobe Suite, Photoshop, Illustrator, Final Cut, Wordpress, GA, GAM
• Experience with Wide Orbit, Monarch, ComScore, Nielsen, & Vivvix are a plus.
• IAB and/or Google AdWords Certification a plus.
• Automotive & database digital marketing experience is also a plus.
• Excellent follow-up, strong organizational skills and attention to detail
• Self-motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
• Fluency in English; with excellent communication skills, both verbal and written.

#LI-Onsite

Jobcode: Reference SBJ-d5q82z-18-191-205-170-42 in your application.