Digital Strategist

Job Description

Digital Strategist

As a member of the WAVY/FOX43 digital sales team, the Digital Strategist is responsible for generating and growing digital marketing revenue for the company. The DS will be the market's subject matter expert on digital services and will work with the Nexstar sales team, to achieve budgeted revenue goals in the digital marketing services area.The Digital Strategist will achieve this by professionally and effectively selling Nexstar Digital Local Agency Services suite of digital products (including targeted video, digital audience and reach extensions, SEO/SEM, and sponsorships) with the objective of advancing client objectives.

Responsibilities:
• Digital marketing services sales lead and subject matter expert in your market
• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets
• Establish, maintain and grow meaningful client relationships
• Generate new digital marketing services business and grow business from existing clients
• Be an effective educator and ambassador both internally and externally on the benefits of digital marketing for clients
• Meaningful contributor in sales meetings on digital marketing topics (ex. best practice sharing, industry trends). Assist with training sales team on digital marketing services
• Conduct educational forums and/or seminars for clients
• Be an effective partner with the market's sales team in generating synergy revenue
• Effective closer
• Consistently communicate with clients
• Effective in ''four-legged'' call situations

Requirements:

Education: BA or BS in Business, Marketing, Advertising or Communications or equivalent experience preferred

Experience:
• 3+ years of digital marketing or media sales preferred
• Significant knowledge of the local digital marketing services product offering and its effective use for clients.
• In-depth knowledge of Google Analytics and reading campaign reports. IAB certified a plus!
• Motivated, enthusiastic, self-starter who is able to work effectively both independently and collaborating in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision-makers
• Ability to execute in an organization through collaboration and consultative process
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals.
• Up to date on the latest trends in the digital marketing service industry.
• Ability to manage account receivables for your book of business.
• Proficiency in Excel, PowerPoint, and ability to become proficient on in-house sales systems.

https://nexstar.wd5.myworkdayjobs.com/nexstar

No telecommuting.

No calls.

EOE/Minorities/Females/Vet/Disability

#LI-Onsite

Jobcode: Reference SBJ-rjk2v2-3-142-171-100-42 in your application.