Head Of Marketing and PR

Job Description

Company: Festival Republic

Department: Marketing

Location: Farringdon, London and onsite at festivals

Reports to: Managing Director

Working hours: Full-time, with some evenings and weekends, particularly in the lead up to and during the summer festival season

Contract type: Permanent

Role Description

This role requires overseeing the Marketing, PR, Advertising, Digital, Social and associated teams and reporting to stakeholders. Vital to the role is a strong knowledge in media planning and managing budgets, leading artwork direction and re-branding, co-ordinating advertising plans and digital schedules plus liaising with the event promoters and bookers to keep the direction of the festival true to the original vision whilst utilising skills to sell the event to capacity. You will be required to work on site at all our festivals and events which usually span weekends.

Who you are

Competencies / Skills / Knowledge / Experience
• Knowledge and enthusiasm for UK festival markets and events
• Significant marketing experience
• Strong understanding of marketing and relevant markets, particularly in digital and also in live music events and festivals
• Understanding of online tracking and reporting tools
• Must have experience managing a large team
• Departmental budget responsibility
• Strong knowledge and experience of managing relationships with media agencies, managing paid media budgets and have experience of tracking and reporting ROI/CPC/CPM
• Must have experience of working directly with media owners
• Experience of managing audience research
• Strong organisational skills and the ability to manage multiple projects in parallel
• Excellent communication and inter-personal skills
• Ability to use Microsoft Office software packages

Behaviours

The following attributes determine how the role will be carried out and are required to be a success
• Must have attended and/or worked at festivals
• An ideas person with a creative flair
• Ability to stay calm under pressure and respond to changing priorities

What the role includes
• Understand the festival market through market analysis, customer profiling and competitor awareness
• Devise and implement marketing strategies with objectives that include increasing brand awareness, expanding customer base and maintaining loyalty
• Overseeing a team of 25 and line managing up to 10 members of staff
• Oversee Advertising, PR and Digital teams – applying the marketing campaigns across all strands of the team
• Working with the media agencies, create schedules for advertising campaigns, using a media mix of print and digital advertising, radio campaigns, mail outs, e-shots, flyer and poster distribution, video content, website activity and social networking
• Manage budgets for each of the events and report to Finance department regularly
• Manage co-promotional marketing deals with festival partners, liaising with our ticketing agencies, sponsors, artist channels and other external partners
• Establishing reciprocal marketing opportunities with mutually beneficial organisations and events
• Direct and oversee creative for artwork, including branding and brand development throughout the campaign
• Create innovative marketing materials and online formats to engage with press, past purchasers and generate new customer bases
• Implement Marketing team's reporting methods to feed back to the Managing Director and promoters/bookers
• Maintain good marketing practice and team processes in order to maximise sales
• Monitor advertising practises within the industry and adapt to changes
• Corporate branding; awareness and development is required throughout the season
• Manage administration for direct reports and oversee other managers within team (holidays, payroll amendments, sickness, recruitment etc)

The Company

Festival Republic is part of Live Nation Entertainment which is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.

#FestivalRepublic

Jobcode: Reference SBJ-gkjy6p-3-135-183-19-42 in your application.