Sports Marketing Associate Manager

Job Description

The Associate Manager is a part of the College Football Sports Marketing team, which supports both ESPN linear and ESPN+, our digital platform. This position will focus on the execution of the ACCN marketing strategies and multi-platform promotional plans across ESPN and ESPN+, in addition to providing overall support for the Sports Marketing department. A core part of this role will be integrating the ACCN marketing strategy and creative between ESPN and ESPN+.The position reports to the Associate Director Sports Marketing. This role is based in Charlotte, NC or New York, NY.

Responsibilities:
• Contributes to the development of ACCN promotional plans, in addition to leading all campaign execution for on-channel marketing.
• Establishes strong and collaborative relationships with stakeholders across ESPN and TWDC in an effort to market ACCN across our linear and DTC platforms
• Supplement creative development, from inception to approvals and execution for the ACC property.
• Plans and schedules marketing efforts with Media partners
• Partners with the league to bolster communication, campaign extensions and implementation
• Drives ACCN creative development and asset delivery for both ESPN and ESPN+
• Assists in development of marketing briefs to internal and external partners in support of priority programming
• Builds day-to-day relationship with cross functional teams (TWDC, Media, Programming, Production, Affiliate, etc.) and external creative partners including the planning and management of full timelines.
• Aides in the pre-production and production logistics and timelines supporting live action and photography shoots.
• Provides performance analysis of all marketing plans and initiatives
• Creates, collaborates and contributes to the ACCN social media effort

Qualifications:
• Minimum 2 years of related marketing or business experience with an understanding of marketing fundamentals, creative evaluation, and budget management.
• Effective time management and organizational skills – ability to prioritize and multi-task on a high profile, high volume portfolio.
• Proficiency in Microsoft Office (Outlook, Word, Excel, Powerpoint). Adobe Suite experience desired.
• Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done.
• Excellent written and verbal communication skills (copywriting experience a plus).
• Holds self and others accountable for creative and executional excellence.

Preferred Qualifications:
• Working knowledge of college sports
• Interested in music and cultural touchpoints around the sports industry
• Excellent creative instincts and experience working with internal and external creative partners.
• A healthy appreciation of the role sports plays in popular culture, especially music.
• Strategic thinker. Strong base of analytic thinking and understand Consumer & Market Insights.
• Strong work ethic. Must be self-motivated, detail oriented and take initiative to get the job done.
• Embraces and passionate about social media. Knowledge and understanding of all social media platforms.
• Knowledge of and interest in the evolving media landscape and media consumption habits.

Required Education:
• Bachelor's degree or equivalent in Marketing, Business or a related field

#ESPNMEDIA

The hiring range for this position in Charlotte, NC or New York, NY is $74,292 to $99,660 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About ESPN:

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-ro4v23-3-142-131-51-42 in your application.