Senior SEO Analyst

Job Description

This role will be responsible for supporting ESPN's current and future audience expansion opportunities. The ideal candidate understands how to optimize content for both on and off-platform, improving our discoverability and helping to create new, loyal users. The person in this role is able to work independently to identify optimization opportunities, through both research and real-time analysis, while using journalistic principles to ensure all content is in line with our brand expectations. The Senior Analyst will support the Director, Audience Engagement in executing the day-to-day search optimization strategy for ESPN's digital sports coverage, working with editorial leadership across teams. This role will require a flexible schedule, including night and evening work, and is based in Bristol, CT.

Responsibilities:
• Real-time optimization of our content including monitoring specific topics/search keywords, tracking and updating key content.
• Act as the go-to person for editors seeking answers on all things SEO, formulating an in-depth strategy for content, researching content key phrases and generating search-friendly ideas for the site across all verticals.
• Turn data into accessible insights for content partners, outlining clear, actionable steps to increase audience.
• Recommend optimization strategy ahead of key news events, maintaining a calendar, monitoring seasonal trends and meeting with key stakeholders. Gather those same stakeholders for post-event analysis.
• Ensure our content is free of structural errors and is properly indexed by search engines.
• Maintain a database of evergreen content for backlinking, and recommend new or updated evergreen stories.
• Monitor top trafficked content from off platform and recommend recirculation opportunities to content creators.
• Conduct training and supply best practices for SEO.

Qualifications:
• Minimum of 3 years of experience in off-platform optimization and audience acquisition in a news environment.
• Understanding and appreciation of news, trending topics, popular culture and the tastes of ESPN's audience.
• Highly curious, collaborative and passionate about digital media
• Excellent verbal and written communication skills and news judgment.
• Basic knowledge of all major sports.
• Experience with Google Analytics/Search Console, Adobe, Chartbeat and other data tools.

Preferred Qualifications:
• Proven track record of audience expansion
• Experience working closely with news editors

#ESPNMedia

Jobcode: Reference SBJ-gpo3m0-18-191-135-224-42 in your application.