Paid Media Associate Manager

Job Description

Paid Media Associate Manager (Performance Marketing)

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.

Responsibilities:
• Develop data-driven tactics for paid media campaigns across digital platforms, including social, display, programmatic, and CTV.
• Optimize creative assets based on audience insights, A/B testing, and performance data to maximize conversion and efficiency.
• Analyze campaign data and partner with Marketing Analytics teams to improve the effectiveness of acquisition and retention media.
• Partner with agencies and internal marketing teams on creative assets that drive ESPN+ subscriber acquisition and engagement.
• Stay ahead of trends and platform best practices, bringing innovative approaches to ESPN's DTC marketing campaigns.
• Present results and performance insights to cross-functional stakeholders to inform future strategies.

Qualifications:
• Minimum of 2 years of experience in digital marketing, or performance media.
• Strong understanding of performance marketing principles, including direct response creative and digital advertising best practices.
• Understanding of creative best practices across CTV, Facebook, Instagram, YouTube, TikTok, and/or programmatic platforms.
• Ability to analyze performance metrics and apply data-driven insights to optimize assets.
• Strong organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Highly skilled in all Microsoft Office Products especially Excel.
• Excellent written and verbal communication skills.
• Strong enthusiasm for all things Sports and Sports Fans.
• Ability to work with cross-functional teams, external partners and multiple stakeholders.
• Experience with A/B testing, audience segmentation, and conversion optimization is a plus.

Preferred Qualifications:
• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property or DTC brand.
• Familiarity with creative performance analytics and testing methodologies.
• Knowledge of mobile app tracking solutions (e.g., Kochava, Appsflyer, Adjust) is a plus.

Required Education:
• Bachelor's degree or equivalent in Marketing, Advertising, Communications or a related field

#ESPNMedia

The hiring range for this position in New York, NY is $74,300.00 to $99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About ESPN:

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with ESPN Sales & Marketing, Inc., which is part of a business we call ESPN.

ESPN Sales & Marketing, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-rjb11b-3-129-42-146-42 in your application.