Associate Director, Brand Partnerships
Dotdash Meredith
Remote / Virtual
Job Title
Programmatic Trader
We're excited to add our first Programmatic Trader to our D/Cipher team. Reporting to D/Cipher's Head of Trading, this individual will be responsible for executing, managing, and optimizing digital media campaigns across various platforms to ensure maximum performance and ROI. We're looking for a strategic thinker with a deep understanding of digital advertising technologies, data analytics, and market trends in order to help our clients achieve their business objectives using the most modern and performant cookieless technology in the market.
This is a hybrid role with three days per week onsite at our NY office.
Responsibilities:
• Manage a portfolio of clients and ensure they are all pacing optimally towards agreed upon KPIs
• Work across multiple technology platforms including DSPs, Internal BI, Ad Servers, etc.
• Provide availability, pricing, and strategy recommendations for new campaigns and find creative solutions to solve our clients advertising goals
• Leverage data, analysis, and trading expertise to deliver campaign ahead of pace and maintain performance
• Balance portfolio growth objectives with margin/profitability objectives across a variety of campaign types
• Own end-to-end campaign and performance monitoring
• Analyze and report out on data to enhance buying decisions, resulting in overachievement vs. client- stated KPIs and internal profit objectives
• Maintain clear, consistent lines of communication with commercial teams on product/capabilities positioning
Experience:
• 3+ years of experience trading programmatic campaigns
• Certifications and experience across industry leading DSP's - TTD, Dv360, Xandr, Amazon, Stackadapt, Pulsepoint
• Commercial experience - clear evidence of servicing clients to a high standard in addition to working within internal commercial departments to holistically grow partnerships through delivery of performance, insight, and relationship
• Demonstrated mathematical and analytical skills with the ability to communicate and present across a broad range of audiences
• Demonstrated track record of working with large datasets in excel files and internal BI tools
• Systematic approach to problem solving with affinity for proactive and real time troubleshooting
• A can do attitude to provide energy, drive and enthusiasm
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodation for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.
Pay Range
Salary: New York: $110,000.00 - $135,000.00
Jobcode: Reference SBJ-g3pqb5-3-137-156-83-42 in your application.
Dotdash Meredith is the largest digital and print publisher in America. From mobile to magazines, nearly 200 million people trust us to help them make decisions, take action, and find inspiration. Dotdash Meredith’s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, The Spruce, Allrecipes, Byrdie, REAL SIMPLE, Investopedia, and Southern Living.