Senior Analyst, Audience Measurement and Insight, + Advertising

Job Description

Job Summary

The Walt Disney Company (TWDC) Audience Research and Measurement department is responsible for delivering data driven solutions and audience insights across a number of our media divisions, including Disney Advertising, Disney+ EMEA Original Productions, Content Sales and Media Networks.

This role is part of the team supporting the Disney Advertising Sales department. The team is responsible for the UK and regional EMEA insight delivery across Disney+ Advertising Tier as well as supporting advertising partnerships across our world leading entertainment brands – Disney, Pixar, Marvel, National Geographic and ESPN. This role will predominantly focus on the Disney+ Ad Tier and National Geographic, but the successful candidate would be expected to support across other brands mentioned, too.

Using a range of tools and methodologies, this multifaceted role plays a crucial part in driving advertising revenues through combining audience understanding with commercial application. You will be the voice of the consumer, from pitch work through to campaign evaluation.

The role will support the Senior Manager and Manager, Audience Measurement and Insight, and works in partnership with the wider Disney insights teams.

This position requires someone to work from our Hammersmith offices 4 days a week (Mon-Thu).

The Opportunity & Responsibilities:

Disney +
• Responsible for creating, evolving and maintaining regional resources and scorecards based on industry data and insights through collaboration with local EMEA research teams
• Lead on UK industry insights to support audience understanding across the AV landscape including BARB, TGI, GWI
• Partner with Trade Marketing team on Go-To-Market assets
• Work with team on Thought Leadership insights including project management across primary research
• Support on marketing effectiveness studies
• Stay updated on industry trends and emerging technologies in audience measurement

National Geographic
• Responding to briefs and pitch work, using our research tools to create the most compelling insights for National Geographic's advertising sales team
• Manage campaign measurement project lifecycle, from scripting to presenting to clients
• Be an expert in the audience and media of National Geographic, with in-depth knowledge of viewership across the entire National Geographic ecosystem: TV, Social, Digital, and Print
• Be a category expert on key National Geographic categories such as travel and luxury

Where needed, provide commercial insight support for other brands, such as ESPN, or studio brands like Marvel or Pixar.

This role offers the exciting opportunity to collaborate closely with interns, providing mentorship and guidance to help develop their skills while simultaneously enhancing your own coaching and leadership abilities.

The Experience We Require From You:
• Experience working within a commercial media research and insights team
• Proven experience in analysing and interpreting BARB audience data, using TechEdge to analyse industry viewership data and inform strategic decision-making
• Experience cross-tabbing syndicated datasets from the UK media landscape (e.g. TGI and GWI)
• Motivated by understanding drivers of advertising effectiveness and customer behaviour
• Comfortable presenting research findings to senior-level stakeholders
• Highly numerate with ability to turn data into insights in an interesting, engaging and commercially relevant way
• Comfortable working on projects independently
• Able to manage and prioritise multiple deadlines simultaneously
• Preferred: Experienced in a range of advertising effectiveness methodologies including 1st and 3rd party data as well as traditional approaches, scripting, data analysis, report writing.

The Perks
• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: You will have the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: you are entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided the necessary accommodations to participate in the job application or interview process, to perform essential job functions, and to receive all benefits of employment. Please contact us to request accommodation.

This position is with The Walt Disney Company Limited, which is part of a business we call The Walt Disney Company (EMEA).

The Walt Disney Company Limited is an equal opportunity employer. Applicants will receive consideration for employment without regard to age, race, colour, religion or belief, sex, nationality, ethnic or national origin, sexual orientation, gender reassignment, marital or civil partner status, disability or pregnancy or maternity. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-36j3n4-3-148-108-240-42 in your application.