Publicity Executive

Job Description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As Publicity Executive at The Walt Disney Company, you will work closely with the Senior Manager to implement campaign strategies and liaise with the media on publicity I support of Studio and Franchise activity. Our ideal person is creative, loves to be on the go, gets energy from people engagement, and is on top of the most recent reviews and activity coming from other markets.

We are open to different types of experience and would welcome applications from other industries – if you don't tick all of the boxes below, we would still love to hear from you and why you're interested in the role!

Your main areas of responsibility will include:
• Communicating with the media, as directed by the Senior Manager to participate in International junkets/premieres/country days
• Execute PR campaigns for Studio, Disney+ & Franchise, including media release development and distribution, and influencer engagement aligned to the overarching campaign strategy.
• Communicating with the local media to secure editorial/interview placement and provide materials and resources as needed
• Conduct effective ongoing conversations with media to build rapport and uphold Disney as a content market leader
• Develop media promotions activity for relevant Studio, Disney+ and Franchise campaigns, generating incremental media value

To be successful in this role, you will ideally have:
• Tertiary/degree qualifications in Business (Marketing/Journalism Media/Media Communications)
• Proven understanding of the Australian media landscape and established relationships with key editorial partners
• Cross-functional/cross-business team engagement and collaboration
• Demonstrated experience writing and preparing pitches/materials for media
• Experience managing events, budgets, and presenting engaging content
• Experience with social media platforms and the influencer space
• Flexibility and adaptability – ability to deal with ever-changing deadlines and resource requirements
• Open attitude with a desire to seek input and feedback
• A passion for Disney and the entertainment industry, and an understanding of the Disney Brands and values.

Additional Information:

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then

Jobcode: Reference SBJ-g4713y-3-15-202-4-42 in your application.