Manager, Content Programming

Job Description

Manager, Content Programming

Job Description

Disney's Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company's best-in-class storytelling to fans and families everywhere. The Disney+ Programming and Content Curation team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You Will Do

Disney+ Content Programming is responsible for ensuring the Disney+ and Star+ global frameworks drive audience engagement and discovery with local relevance. The Manager, Content Programming will be responsible for operationalizing merchandising strategies and workflow across services to drive audience engagement and discovery. This position will report to the Senior Manager, Content Programming.
• Lead and support Disney+ global content programming, promotion, retention, and engagement
• Collaborating and operationalize global, regional, and territorial editorial merchandising and promotion strategies.
• Build, check, and publish programming within the CMS and other toolsets.
• Drive process improvement and build scalable solutions to improve operational efficiency.
• Identify audience programming gaps and audience segment opportunities.
• Build high-impact, curated programming events that apply The Walt Disney Company brands and franchises.
• Partner with operational teams to ensure content and asset availability supports merchandising strategies.
• Partner with product on testing new features in CMS to improve guest experience.
• Drive and partner on experimentation and testing needs, and testing implementation as needed.
• Partner with programming data & insights to act on findings.
• Leverage service, market, and behavior data, as well as audience research to drive effective programming strategies.
• Lead and support the career development of junior team members.
• Sustain existing projects or leading projects as assigned.

Required Qualifications & Skills
• 7+ years of experience in digital media, programming strategy or operations.
• 1+ year of people management experience.
• Deep understanding and working background of digital media platforms, including hands-on management of web, app, streaming, and/or connected devices.
• Passion and insight into The Walt Disney Company segments, brands and franchises, the elements that define them, and expertise to build further audience engagement.
• Proficient in using content management systems (CMS), data tools (Looker, Google Analytics, etc.), and other tools (Excel, Google Workspace, technical ticket management systems, etc.) to help operationalize and execute day-to-day responsibilities.
• Experience with experimentation and A/B testing.
• Proficiency in data analysis and interpretation.
• Meticulous attention to detail

Preferred Qualifications
• SVOD or Linear TV experience is a plus.
• Strategic, creative, and ambitious mindset
• Superior organizational, prioritization, and time management skills; ability to complete multiple, high-priority projects, with a keen attention to detail.
• Open to thinking outside of traditional models.
• Highly developed written and verbal communications skills, and proven ability to communicate effectively with senior management, staff, and external research professionals.
• Can balance multiple projects in varying stages of development.
• Highly organized with excellent follow through
• Proven track record to work across a matrixed organization while also able to self-motivate.
• Ability to thrive in a fast-paced work environment.
• International experience is a plus.
• Proficiency in multiple languages is a plus.
• Streaming experience a plus

Education
• Bachelor's degree

The hiring range for this position in California is $102,000 to $136,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Advertising:

Disney Advertising is responsible for advertising sales and integrated marketing for The Walt Disney Company's entertainment and sports offerings through linear, digital, social, audio and ad-supported streaming businesses. This includes ABC, ABC News, Disney+, Disney Channels Worldwide, Disney Digital, ESPN Networks, ESPN+, Freeform, FX, National Geographic, Hulu, and its eight ABC-owned local stations.

This position is with Disney DTC LLC, which is part of a business we call Disney Advertising.

Jobcode: Reference SBJ-d2m9y5-3-131-13-194-42 in your application.