Data Scientist

Job Description

About The Team

Marketing science – a sub-team within marketing analytics at Disney's Direct to Consumer team (Hulu, Disney+, ESPN + and Star) – is in search of an econometrician to run marketing mix models (MMM) and associated ancillary analysis. This position will work as part of a team focused primarily on econometric modeling, which also provides support for downstream practices used to inform marketing investment. The analyst plays a hands-on role in modeling efforts. The ideal candidate has a substantial quantitative skill set with direct experience in marketing science practices (MMM, attribution modeling, testing / experimentation, etc.), and should serve as a strong mentor to analysts, helping to onboard new talent in support of wider company goals. Technical acumen as well as narrative-building are integral to the success of this role.

Responsibilities
• Build, sustain and scale econometric models (MMM) for Disney Streaming Services with support from data engineering and data product teams
• Quantify ROI on marketing investment, determine
optimal spend range across the portfolio, identify proposed efficiency caps by channel, set budget amounts and inform subscriber acquisition forecasts
• Support ad hoc strategic analysis to provide recommendations that drive increased return on spend through shifts in mix, flighting, messaging and tactics, and that help cross-validate model results
• Provide insights to marketing and finance teams, helping to design and execute experiments to move recommendations forward based on company goals (e.g., subscriber growth, LTV, etc )
• Support long-term MMM (et.al.) automation, productionalization and scale with support from data engineering and product
• Build out front-end reporting and dashboarding in partnership with data product analysts and data engineers to communicate performance metrics across services, markets, channels and subscriber types

Basic Qualifications
• Bachelor's degree in advanced Mathematics , Statistics, Data Science
or comparable field of study
• 3+ years of experience in a marketing data science / analytics role with understanding of measurement and optimization best practices
• Coursework or direct experience in applied econometric modeling, ideally in support of measure marketing efficiency and
optimize spend, flighting and mix to maximize return on ad spend (i.e., MMM)
• Exposure / understanding of media attribution practices for digital and linear media, the data required to power them and methodologies for measurement
• Understanding of incrementality experiments to validate model recommendations and gain learnings on channel/publisher efficacy
• Ex posure to / familiarity with with BI/data concepts and experience building out self-service marketing data solutions
• Strong coding experience in one (or more) data programming languages like Python/R
• Ability to draw insights and conclusions from data to inform model development and business decisions
• Experience in SQL

Preferred Qualifications
• Masters degree in Computer Science, Engineering, Mathematics, Physics, Econometrics, or Statistics

Additional Information

#DISNEYTECH

The hiring range for this position in New York, NY is $120,400 to $161,500 and in Santa Monica, CA is $115,000 to $154,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Direct to Consumer:

Disney's Direct to Consumer team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment helping to bring The Walt Disney Company's best-in-class storytelling to fans and families everywhere.

This position is with Disney Streaming Services LLC, which is part of a business we call Disney Direct to Consumer.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-rjk24w-3-137-173-98-42 in your application.