Data Analyst Digital Media Strategy & Analytics Nyc

Job Description

Data Analyst Digital Media Strategy & Analytics NYC (Disney Entertainment)

The Digital Media Strategy & Analytics team, part of Disney Entertainment (DE) News & Networks, is responsible for maximizing the growth, optimization, and monetization of the digital properties across News, inclusive of web, mobile app and CTV endpoints for ABC News, Good Morning America, 20/20 and other programming. In addition to driving real-time insights and strategies to fuel day-to-day platform operations and audience development on O&O, Socials and third party distributed endpoints, our team drives incremental monetization initiatives across the News business such as expansion in Free Ad-Supported Television (FAST) channels, Audio Podcasts, and eCommerce in partnership with broadcast and digital teams across our portfolio of daily shows.

This Analyst position sits within an operational analytics team, reporting into a Sr. Manager, and will be embedded with ABC News to support stakeholders throughout Business, Content, and Product groups.

The role requires a capable insights professional with a passion for storytelling and audience development to work across Digital, Streaming, Audio, and Distributed/Social platforms. The Analyst will be heavily involved in business workflows through ad-hoc analyses and regular reporting, data aggregation, presentations, and strategic guidance to help ABC News brands grow and evolve. Early presentation work will entail first pass narratives and materials for executive readouts that may place the analyst in highly visible scenarios.

The ideal candidate will be a self-starter with a desire to understand and influence product behaviors, engagement patterns, and content trends. Must love problem solving, have strong visualization/storytelling skills, thrive in a fast-paced environment, and be capable of transforming data into actionable insights and learnings.

Basic Qualifications:
• 2+ years relevant paid work experience in digital analytics/research, audience development, or content.
• Experience with varied data sources & visualization tools (Looker, Tableau, etc.)
• Proficiency with Adobe Analytics or similar, Microsoft Excel, and slide-based tools (e.g., PowerPoint, Google Slides)
• Candidates must reside within a reasonable commuting distance to the New York office. This position requires attendance onsite for at least four days per week.
• Excellent communicator with strong storytelling and research skills.
• Ability to distill complex and conversational questions into analytical frameworks
• Experience with large first and third-party datasets
• Familiarity with a data language (R, Python, SPSS, SQL, etc.) a big plus.
• Experience in a fast-paced professional environment.

Preferred Qualifications:
• Experience with matrixed organizations
• Exposure to light modeling and forecasting
• Internship experience & college coursework related to data analysis
• Direct media experience also a plus

Required Education:
• Bachelor's degree, preferably in a hard science or with a media/research focus

The hiring range for this position in New York, NY is $82,000 to $109,800 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy® nominations across daytime, primetime, news & documentary, and children's & family categories.

This position is with Walt Disney Direct-to-Consumer & Intl, which is part of a business we call Disney Entertainment Television.

Walt Disney Direct-to-Consumer & Intl is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Jobcode: Reference SBJ-yjpjvq-18-223-3-50-42 in your application.