Content Marketing Executive - Marvel, Pixar, Nat Geo & Searchlight

Job Description

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognised by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success. The scope of our business, combined with global growth and collaboration result in an inclusive employee experience characterised by continuous learning, development and achievement.

As part of The Walt Disney Company's Studio and Integrated Marketing team, the Content Planning Executive is responsible for supporting the Senior Brand and Content Manager in the development of content marketing strategies and executing content plans in partnership with the broader marketing, event, and partnerships teams.

You will assist in developing and executing content strategy, maintaining content calendars, identifying any gaps and being proactive with solutions. You will work collaboratively with the marketing, social and creative teams to develop the most effective content, creative formats, and distribution plans.
Our ideal candidate is someone with a creative mindset and the ability to think strategically about how to bring current and future fans on an exciting and engaging journey. You love to be organised and enjoy collaborating to keep things ticking along and on schedule. Social media fills your cup and you are constantly sharing new ideas and contributing to better ways of working.

Your main areas of responsibility will include:
• Under the direction of the Senior Brand and Content Manager, support the creation of the content strategy and plan; utilising global assets and developing a plan for local content as required.
• Partner with internal creative teams and external creative agencies and third parties on asset creation, ensuring assets are on strategy.
• Ongoing management of cross business calendars to ensure key beats throughout the year are communicated clearly to the broader integrated marketing team.
• Support the distribution and amplification of content via owned, shared and bought media channels, briefing and managing agency relationships as required.
• Ensure campaign learnings are generated and disseminated to all stakeholders and the agreed learnings are actioned within future campaigns
• Prioritising local distribution of global micro-content in line with overarching strategy

To be successful in this role, you will ideally have:
• Tertiary qualification in Business/Commerce/Marketing, or related field
• Intermediate understanding of media with experience managing agency relationships
• Intermediate understanding of social media and experience managing social campaigns
• Collaborative, can-do approach to your day with an enthusiasm for new experiences
• Flexibility and adaptability - able to deal with ambiguity and changing landscapes
• Creative thinking with the ability to consider other perspectives and ways of operating
• Excellent written and verbal communication skills with strong attention to detail

Additional Information:

The Walt Disney Company can provide individual accessibility support that may be needed during your interview process. Please let us know of accommodations that may assist in helping you feel welcome by emailing wdi.careers.au@disney.com.

This is unique opportunity to join the talented team that develops and delivers unparalleled entertainment across Australia and New Zealand so if this role captures your imagination then

Jobcode: Reference SBJ-rbknqk-18-221-3-181-42 in your application.