Senior Lifecycle Campaigns Manager

Job Description

We are seeking an enthusiastic, first-principled team member to join Lifecycle Marketing. Lifecycle Marketing is a cross-functional organization focused on driving engagement and retention for Disney+, ESPN+ and STAR+. The team is results driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the subscriber lifecycle. Ideal candidates for Lifecycle Marketing, in addition to being a strong marketer, will possess a T-shaped skill set across product, analytics, and design.

Responsibilities:
• Leads global content marketing campaigns to engage Disney+ and STAR+ subscribers across the lifecycle leveraging email, in-product, browser, logged-in and push messaging channels
• Act as the day-to-day contact for all campaigns marketing across Marketing Ops, Product, Marketing, Creative and Business Unit partners
• Build and establish relationships with Global/Regional partners on lifecycle campaigns.
• Provide assistance with the end-to-end campaign process: Develop quantifiable business cases, audience segments, falsifiable test implementations, and data-informed content selections across subscriber messaging.
• Develop cohort-based marketing campaigns with targeted messaging to special
signup cohorts (e.g., launches, distribution deals, etc...'')
• Contribute to the overall campaigns marketing calendar, messaging guidelines and
ensure quality control checks for Disney+ and Disney+
• Create, monitor, track, and manage global ticketing for tier 1 campaigns
• Assist in developing Global Strategy and process
• Collaborate and coalesce design, editorial and creative resources across the organization

Basic Qualifications:
• 5-7 years of relevant marketing experience, developing multi-channel content strategies
• 3-5 years of SVOD and/or Entertainment studio experience.
• Experience with global organizations with strong record of collaborating with distributed teams across EMEA, APAC or LATAM
• Strong analytical skills, excellent excel skills, experience with tableau, looker, and other data systems.
• Familiar with Disney, Pixar, Marvel, Star Wars, NatGeo titles and products
• Experience working with CRM systems. Familiarity with ExactTarget, Salesforce Marketing Cloud, Responsys, Iterable, Braze or Responsys a plus
• Exceptional organizational skills and manage accountability well across multiple work streams
• Demonstrated success collaborating across a global organization, and partnering with people who are experts in their fields
• Track record of creating content marketing, customer campaigns that drive feature adoption and product usage
• Strong project management and timeline management skills
• Ownership mindset and ability to work independently
• Results-driven and self-starter
• Strong communicator, both written and verbal
• Flexibility & ability to work in a fast-paced and dynamic environment
• Writing samples, links, and/or portfolio a plus

About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Streaming Services LLC, which is part of a business segment we call Disney Streaming.

Disney Streaming Services LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

Jobcode: Reference SBJ-ronve3-18-219-61-156-42 in your application.