Product Marketing Operations Manager

Job Description

Product Marketing Operations Manager (Senior)

Marketing Operations is a cross-functional team with a focus on driving engagement and retention of streaming subscribers. It empowers our Disney+ marketing and partner teams to unleash growth velocity. By managing our marketing channels, we continuously optimise user touchpoints with growth and campaign marketers. With our partners in Product, Analytics & Insights and more - we strategically align to build systemic solutions that enable marketers to ideate and test concepts. All with a relentless focus on the best experience for our users.

The Product Marketing Operations & Tech team is the primary driver of enabling messaging solutions that align with Global and Regional Marketing team strategies. The Senior Product Marketing Operations Manager drives the execution and campaign delivery of our lifecycle communications to enable the initiatives and objectives of our marketers. In this role you will compliment the leader of an Engagement & Retention Operations team, the Senior Manager, Product Marketing Ops.
You will assist with establishing a best practice environment that champions the application of data/technical messaging solutions against existing capabilities and channel subject matter with regional partners. In addition, this role administers user lifecycle messaging tests to drive experimentation and draw learnings from strategies defined by our marketers. This role is a hybrid of skill sets, which include: hands-on coding, test instrumentation, marketer strategy thought-partner, and user advocate - leveraging expert internal resources when appropriate.
A successful Senior Product Marketing Operations Manager maximises message utilisation while balancing the needs of users and internal stakeholders using a measured collaborative approach.

Responsibilities:
• Build, test and deliver lifecycle messages
• Execute messaging optimisation and best practice adoption
• Run split and multivariate tests, ensuring test protocols are administered to minimise bias
• Coordinates with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
• Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependancies, track and communicate progress, identify obstacles and ensure they're addressed
• Drive messaging solutions and best practice adoption for email, push, in-app and other messaging channels
• Monitor messaging programs and campaign and mitigate or flag issues to partners
• Traffic messages utilising targeting capabilities while balancing against business goals
• Implement and audit all analytic encoding to enable messaging effectiveness and manage journey problems
• Drive messaging reporting and run adhoc analysis when requested
• Ensure all messages conform to GDPR and other legal or compliance requirements
• Ensure all solutions are documented (e.g. Github, Wiki) to ensure transparency
• Manage a functional area: Early Life, sub-region or journey technical functionality
• Assist with managing message scrum (e.g. intake, issue assignment, build/release, sprint closure)
• Assist with overseeing messaging builds end-to-end, ensuring flawless execution and quality assurance
• Manage up to two direct reports.

Required Skills & Experience:
• 6+ years in marketing executing CRM/Lifecycle channel optimisation and insights
• Deep experience in email, push, sms, in-app messaging channels and platforms
• An understanding and administration of message experimentation best practices
• Attention to detail, with an ability to identify issues and implement remedies
• Proficiency in building HTML emails from assets files, making message template adjustments and having the ability to articulate more complex needs to developers as well as template scripting (e.g. AMPScript, Liquid) and SQL
• Capable of conveying even the most complex concepts in simplified, easy to understand, and digestible terms
• Passion for velocity, enabling the team to scale through superior project management
• Analytic orientation and curiosity, using insights to drive your next course of action
• Superior presentation, communication and documentation skills
• Experience supporting a globally distributed stakeholder team
• Be a highly organised, highly methodical and strong team player
• Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
• Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
• Thrives in ownership, as our resident churn mitigation email expert
• Superior stakeholder partnership management via a consultative approach
• Working knowledge of agile methodologies, Jira/Confluence and compliance requirements
• Working knowledge of email and mobile channel best practices
• Ability to be on-call, when high priority business needs necessitate
• Ability to lead and motivate a team, with experience directly managing and motivating a team
• Language fluency in English

Preferred Skills & Experience:
• Experience in an operational role
• Working knowledge of SQL
• Template scripting (e.g. AMPscript, Liquid)
• Proficient in Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform
• Experience in building lifecycle user journeys
• Working knowledge of compliance requirements
• Statistical analysis
• Fluency in another language (e.g. German, French, Spanish and/or Italian
• Bachelor's degree in Marketing, IT, Computer Science or related field; or equivalent practical experience

Jobcode: Reference SBJ-re45b5-18-216-251-37-42 in your application.