Sr. Manager Of Sports Partnerships

Job Description

The CW is both a top broadcast TV network in the US and a fast-growing, ad-supported streaming service. With a network that reaches 100% of US television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group.

The Job:

The CW Branded Entertainment team is looking for a Sr. Manager of Sports Partnerships based in New York, to help drive brand partnerships across major sports properties, including NASCAR, ACC, PAC12, and LIV Golf. Key responsibilities include creating marketing materials, managing client relationships, and developing sponsorship opportunities. The role also involves overseeing partnership marketing campaigns, tracking revenue, and acting as a liaison between Marketing and Ad Sales.

The Daily:
• Identify opportunities for brand partnerships within all CW sports properties inclusive of NASCAR, ACC, PAC12, INFL, LIV GOLF, special live sporting events, and sports-related shoulder programming.
• Develop and build sales and marketing materials to support the ad sales team including general marketing partnership decks, fully customized proposals for individual clients, general informational one-sheets, and partnership recap decks.
• Work with sports production partners to create customized live sponsorship opportunities for brands that enhance the fan experience while also achieving the goals of the brand and the franchise.
• Ideate and activate fully customized 360 marketing campaigns including live event features, custom linear, digital and social content and on-site live activations.
• Manage client assets.
• Manage client communication and approvals.
• When needed, attend Branded Entertainment activations and shoots to oversee content capture and manage client expectations/approvals.
• Assist in budgeting process of partnerships which includes determining internal and external costs.
• Track sponsorship revenue working closely with the sales and monetization teams.
• Serve as a liaison between Marketing + Ad Sales.
• Stay abreast of the sports sponsorship landscape, especially among competitors, and share case studies and best practices on a regular basis.

The Essentials:
• Minimum 3-5 years experience in sports partnership marketing.
• Experience in media ad sales either at a network or streamer.
• A passion for sports.
• Strong understanding of sports partnership marketing.
• Must have a general understanding of broadcast ad sales.
• Proficient in Power Point and other presentation design software and have basic design skills needed to build presentation decks.
• Must be a great writer who can clearly communicate ideas with efficiency and flair.
• Be detail oriented with the ability to multi-task and prioritize.
• Great people skills, must be able to communicate clearly and represent the needs of the network and our clients.
• A strong understanding of the current sports landscape and ability to come to the table with creative ideas and strategies for all platforms.
• Creative problem solving.
• Good attitude with desire to learn and work with cross-functional teams.
• Working knowledge of The CW's television programs and its brand.
• MS Word, PowerPoint, Excel, Photoshop (good, not required).
• BA Degree Preferred.

The Compensation:
• $85K - $90K/yr commensurate with experience and skill levels.

Jobcode: Reference SBJ-gwky9p-3-147-60-196-42 in your application.