Search Engine Marketing Analyst

Job Description

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from ViacomCBS, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the US in addition to the ability to stream ViacomCBS Streaming's other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

About the team:

This position has the opportunity of being full-time remote. The Search & New Markets team connects customers with advertisers through our revenue and search partnerships on a global scale.

About the role:

As an Analyst, you will support our SEM, Social, Native and Display buying teams to help scale performance marketing campaigns that focus on acquisition metrics such as conversion rates, RPM, and ROAS. The ideal candidate has excellent attention to detail, is comfortable working with large data sets in Excel, and can demonstrate an understanding of online direct response marketing and optimization techniques.

Your day-to-day:
• Update daily and weekly revenue reporting and campaign performance dashboards
• Create new ad accounts and pixels across various traffic sources such as Facebook, GDN, Bing, Google, Taboola, Outbrain, Gemini Native
• Help with digital media campaign builds including building campaign names, creatives, or audiences
• Collaborate with our engineering team on landing page creation and styling updates
• Monitor activities and landing pages of competitors and industry trends
• Cultivate and maintain relationships with vendors and media buyers by communicating with them frequently to answer questions and resolve ad/landing page issues
• Process invoices and ensure timely payment
• Manage the day-to-day of online direct response and acquisition campaigns so that they meet the target KPIs
• Execute special projects as needed

Required Qualifications:
• This position has the opportunity to be full-time remote.
• At least 1-2 years of online media/marketing experience, preferably with experience in paid digital advertising such as search (i.e. Google Ads, Microsoft Ads, etc.), paid social (Facebook, Twitter, Snap, etc.), or Google Display Network
• Strong understanding of marketing key performance indicators (KPIs) and how it pertains to the success of marketing activities.
• Excels in a dynamic, data-driven, metrics-oriented environment
• Quick to learn new topics and demonstrates ability to work in a fast paced and evolving environment
• Proactive and self-motivated
• Exceptional communicator (written and oral) with the ability to build positive relationships
• Agency account or client experience a plus
• High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google Drive, Google Documents.
• Bachelor's degree in Business, Statistics, Mathematics, Computer Science or a related technical field; Master's degree preferred
• In addition, ViacomCBS will be guided by applicable federal, state and local laws when considering for employment qualified applicants with criminal histories.

ViacomCBS is an equal opportunity employer (EOE) including disability/vet.

Jobcode: Reference SBJ-gxo71j-18-220-147-154-42 in your application.