Manager, Podcast Marketing

Job Description

Overview

Cadence13 is seeking a podcast fanatic to serve as Marketing Manager.

As a member of the Podcast Marketing team, the Marketing Manager will work to grow and sustain podcast audiences by supporting launches, existing titles and related marketing initiatives. The Marketing Manager will report into the Marketing Director and work in close collaboration to develop and grow in-house media planning, buying activation and analytical practices. This role will also collaborate with other departments including, but not limited to, design, production, operations, ad sales, and Audacy marketing to build upon synergistic practices and optimize audience growth across the organization.

The ideal candidate will have experience in a media planning role, with strong knowledge of entertainment content and audio buying.

Responsibilities

What You'll Do:
• Work closely with the Directors of Podcast Marketing, to build go-to-market plans for new and returning seasons of podcasts
• Help identify audience growth and engagement opportunities across the existing portfolio
• Work cross-functionally with Audacy brand marketing teams to implement strategic, multi-platform marketing campaigns around podcast launches and other major initiatives
• Manage internal promo process including vetting and creative trafficking
• Oversee execution of our internal podcast cross-promotion initiatives
• Support with paid media from planning to activation and optimization to recap
• Assist in the coordination of podcast promotion with third-party podcast platforms (Apple Podcasts, Spotify, etc.)
• Collaborate with content and production teams to identify podcast content best suited for discoverability optimization (e.g. SEO)
• Prepare regular performance updates on podcast performance and promotional efforts
• Contribute to a culture of collaboration and inclusion within the wider organization

Qualifications

More About You:

Required & Preferred:
• Passion for podcasts and entertainment content
• Demonstrated understanding of digital media planning, buying, activation and analytics
• Strong critical thinking skills and an ability to make informed decisions based on data and business goals
• Collaborative, communicative and informative
• Ability to work effectively in a fast-moving environment with shifting priorities

Vaccination Requirements

Pursuant to NYC's Vaccination Workplace Requirement, employers may not allow any unvaccinated workers to work at their workplace. Therefore, we require all incoming employees who will be working in our New York City offices to be fully vaccinated against the coronavirus. If hired, you will be required to provide proof of vaccination, which will be kept confidential. If you are not vaccinated, or partially vaccinated currently, but willing to become fully vaccinated, we invite you to still apply.

Audacy is committed to providing a safe and inclusive work environment for all and we recognize that some individuals may have a sincerely held religious belief as it pertains to the practice of immunization or a medical disability which may prevent them from becoming vaccinated. Individuals who cannot be fully vaccinated due to a sincere religious belief or medical disability may request an accommodation. We request that you refrain from discussing religious beliefs or medical conditions during the interview process. If you believe you need an accommodation, you will have an opportunity to submit your request during the interview process. All requests for accommodation will remain confidential and reviewed by selected individuals within the HR department. We cannot guarantee that all requests for accommodation will be granted. Please refer to our EEO policy and statement below.

Responsibilities:

What You'll Do:
- Work closely with the Directors of Podcast Marketing, to build go-to-market plans for new and returning seasons of podcasts
- Help identify audience growth and engagement opportunities across the existing portfolio
- Work cross-functionally with Audacy brand marketing teams to implement strategic, multi-platform marketing campaigns around podcast launches and other major initiatives
- Manage internal promo process including vetting and creative trafficking
- Oversee execution of our internal podcast cross-promotion initiatives
- Support with paid media from planning to activation and optimization to recap
- Assist in the coordination of podcast promotion with third-party podcast platforms (Apple Podcasts, Spotify, etc.)
- Collaborate with content and production teams to identify podcast content best suited for discoverability optimization (e.g. SEO)
- Prepare regular performance updates on podcast performance and promotional efforts
- Contribute to a culture of collaboration and inclusion within the wider organization

Jobcode: Reference SBJ-rn91j3-3-141-152-173-42 in your application.