Shortform Content Director

Job Description

Billboard is seeking a shortform content director in New York or Los Angeles to lead its social-first content strategy across Billboard's social channels. The shortform content director will report to Billboard's chief brand officer and work in close partnership with Billboard's social director to grow and engage Billboard's social audience across platforms with social-only content, shortform video and coverage of live events, from award shows to sporting events to festivals to conferences.

Responsibilities:
• Lead on-platform short form video content strategy to Billboard social channels in partnership with Social Director
• Sharpen Billboard voice and look/feel across social channels in partnership with Creative Director
• Develop and execute on recurring social franchises for Billboard handles outside of standard article and video amplification
• Execute and assign live coverage of key events and tours for Billboard social channels
• Devise and execute social content rollout for key Billboard tentpoles annually in partnership with Social Director
• Partner with genre leads to develop and execute social-first content plans to support genre handles including Billboard Hip-Hop, Billboard Dance, Billboard Charts
• Create monthly analytics report utilizing in house metrics dashboard, present insights and trends to senior leadership, tracking monetization and audience growth

Requirements:
• Passionate about music and a pop culture​ junkie
• Familiar with every major and emerging social media platform and the unique ways that music fans engage on each
• Experienced at growing audience and monetizing social video
• Experienced at shooting and editing shortform video
• Talented at writing sharp, snappy and compelling social copy under tight deadline
• A natural trendspotter
• Comfortable engaging social followers in fruitful conversations
• Have 5+ years working in fast-paced digital news organization
• Organized and data-obsessed

Salary range: $90K-$110K

Jobcode: Reference SBJ-gkmb4q-3-145-167-58-42 in your application.