CRM Coordinator

Job Description

FOX Sports, the industry leader in live events, is the umbrella entity representing Fox Corporation's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes the sports television arm of the FOX Network; FS1, FS2, FOX Soccer Plus and FOX Deportes, as well as a joint-venture business in the Big Ten Network and digital properties including http://FOXSports.com and the FOX Sports App. FOX Sports has delivered the most watched television program, NFL's America's Game of the Week on FOX, for fourteen consecutive years.

JOB DESCRIPTION

Big Ten Network is seeking a CRM Coordinator to join their team in Chicago, IL. The CRM Coordinator will play a critical role in driving subscriber conversion, engagement, and retention for B1G+, BTN's direct-to-consumer streaming platform. The CRM Coordinator will be responsible for creating and executing targeted, marketing communications across multiple channels, including email, push notifications, in-app messaging, and App Store event cards.

B1G+ offers subscribers exclusive access to live streams of non-televised Big Ten Conference games, next-day on-demand archives, and an extensive library of classic games and original content. The ideal candidate will possess a strong background in customer relationship management, lead generation, and retention marketing strategies, coupled with experience in the streaming media or direct-to-consumer space.

This position requires a creative, data-driven marketer who can effectively engage and grow our subscriber base while ensuring a consistent brand voice across all touchpoints. The CRM Coordinator will collaborate closely with internal teams to align marketing efforts with overall business objectives and contribute to the long-term success of B1G+.

A SNAPSHOT OF YOUR RESPONSIBILITIES
• Develop and execute targeted email marketing campaigns to drive subscriber engagement, retention, and growth
• Craft and schedule targeted push notifications to segmented audiences based on user behavior and preferences
• Create compelling in-app messages and App Store event cards to highlight B1G+ events, features, and promotions
• Collaborate with graphic designers to develop visually engaging assets that effectively showcase B1G+ offerings
• Ensure all marketing communications adhere to brand guidelines and maintain a high standard of clarity, grammar, and spelling
• Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for optimization and improvement
• Stay abreast of industry trends and best practices in CRM and streaming media to inform strategy and drive innovation

WHAT YOU WILL NEED
• Proven experience in customer relationship management (CRM) and database management
• Strong analytical skills and experience with data-driven decision making
• Exceptional written communication skills, with an ability to craft compelling, on-brand content across various channels, including email and push notifications
• Excellent interpersonal and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders at all levels of the organization
• Demonstrated ability to work effectively in a fast-paced environment, managing multiple priorities and meeting tight deadlines
• In-depth understanding of streaming media platforms and services, with a track record of supporting successful content marketing and promotional strategies
• Comprehensive knowledge of Big Ten Conference athletics and a passion for delivering engaging content to fans
• Flexibility to work non-traditional hours, including nights and weekends, to support live events and time-sensitive campaigns

NICE TO HAVE BUT NOT A DEALBREAKER
• Bachelor's degree in Marketing, Communications, or a related field; or an equivalent combination of education, training, and professional experience
• Proficiency in HTML coding

At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company. We live in a diverse world, with different ideas and different perspectives that come together to spark new ideas and make great things happen. That means reflecting the diversity of the world around us is critical to our company's success. We ensure that our viewers, communities and employees feel heard, represented, and celebrated both on screen and off.

Click here to learn more about the diverse communities of people behind our brands.

View more detail about FOX Benefits.

Jobcode: Reference SBJ-rbby9k-18-117-74-1-42 in your application.