Product Marketing Manager, Audience Development, Audience Development Marketing

Job Description

About Amazon Music

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale.

We are looking for a driven, analytical and results-oriented Product Marketing Manager to help scale product and growth initiatives across Amazon Music tiers, aiming to think big, invent and simplify, and deliver on project roadmaps. This position will manage product marketing projects, roadmaps, and campaigns focused on growth outcomes. They will analyze campaign results for optimization and build playbooks to scale proven campaign structures.

Key job responsibilities

Key Responsibilities:
• Analyze audience behaviors and use insights to inform product marketing strategies
• Lead naming efforts for new products
• Partner with Copy team to develop UX copy strategy and conduct message testing
• Create comprehensive creative briefs to guide the development of marketing assets, including messaging that communicates product positioning and value propositions
• Develop and maintain detailed GTM documents outlining strategies, timelines, and key deliverables
• Collaborate with product, creative, PR, O&O, and other teams to ensure a seamless GTM process
• Launch campaigns. Coordinate the creation and deployment of marketing assets across various channels
• Analyze post-launch performance data and generate insightful reports
• Provide recommendations for continuous improvement based on campaign outcomes
• Build and maintain experiment roadmaps

BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels

PREFERRED QUALIFICATIONS
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Jobcode: Reference SBJ-r08y8e-18-191-62-68-42 in your application.