Senior Manager, Consumer Marketing

Job Description

Your Platform

Your Mission

As a Senior Manager, Consumer Marketing you will be a key contributor and leader within the brand marketing team that supports the Call of Duty franchise. This role partners directly with the Product Management team, cross-functional teams and various game development studios to build best-in-class marketing campaigns that deliver on product strategies, our highest standards of creative integrity and overall business objectives. In this role, you will lead a small internal team as well as oversee day-to-day management of external creative agency partners, and help manage the approval process of all creative materials within Activision and with the game development team.

The right candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives, work with our development partners and lead agency partners.

A passion for video games and an understanding of the gaming industry is a mandate, and experience with innovative marketing programs and brands that do this as well. First-hand video game category experience is a plus (although not mandatory).

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
• Be a key contributor within the Consumer Marketing team, under the leadership of the Senior Director of Consumer Marketing, when it comes to managing global marketing plans, creative executions and the production process supporting all communication vehicles for Call of Duty, including but not limited to: gameplay trailers, key art and creative identity, TV and digital advertising, out-of-home, documentaries,, digital commerce, retail, media, events, social and CRM. The role will support Call of Duty game launches and/or ongoing Live Seasons game marketing.
• Lead a team of direct reports in meeting the Consumer Marketing objectives for all campaigns, delivering best-in-class marketing assets and developing their individual skills/talents as they grow in their career.
• Develop highly effective, insights-driven creative briefs, driving projects forward with key stakeholders across the organization through completion.
• Distill the business objectives and use them to create a Consumer Marketing point-of-view that drives the creative approaches and concepts to ensure all communications and advertising materials deliver on strategy.
• Support ongoing Growth Marketing efforts by developing and delivering against evolving creative strategies that combine creativity with analytics to yield increasingly effective results. Work closely with the Marketing Analytics team to distill and apply takeaways.
• Manage annual production budget by reviewing Agency estimates for services, managing costs versus budgets, and tracking overall spend.
• Communicate and motivate cross-functional teams around a single marketing strategy.
• Day-to-day management of external creative agencies and internal creative partners.
• Collaborate with key development studio personnel and cross-functional partners to develop go-to-market strategies and creative asset development.
• Coordinate with key Digital and Physical Commercial teams on trade and consumer marketing programs, retail merchandising and sales materials.
• Stay informed of industry trends, have a passion for creativity and be a champion for innovation.
• Able to learn new emerging markets quickly and adjust to changing market dynamics and competitive landscapes.

Player Profile

Minimum Requirements:
• Bachelor's Degree
• 6+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
• Experience in Brand Marketing, Content Marketing, Branding/Visual ID Development, Digital Marketing/Social required.
• Must be proficient in traditional and digital media planning, including programmatic and growth.
• Demonstrated experience in project management, analysis and the ability to work across multiple teams
• People/agency management experience
• A passion for gaming and entertainment, while understanding current industry and cultural trends
• Excellent analytical, verbal, and written skills
• Excellent interpersonal and relationship management skills
• A self-motivated, results-oriented, creative problem solver
• Extremely organized, prepared, meticulous
• Comfortable working in a fast-paced environment
• International marketing experience a plus
• Live Ops/Live game marketing experience a plus
Our World

Activision Blizzard, Inc. is the world's largest interactive entertainment company, with operations across North America, Europe, and Asia. We are home to some of the most beloved entertainment franchises including Call of Duty®, Destiny, Skylanders®, World of Warcraft®, Overwatch®, Diablo®, Candy Crush™, and Bubble Witch™. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet!

The video game industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We're not just looking back at our decades-long legacy; we're forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization.

We're in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater - this could be your opportunity to level up.

Ready to Activate Your Future?

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do. At Activision Blizzard, we are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability. Click to find out more.

Accommodation Request: We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com. General employment questions cannot be accepted or processed here. Thank you for your interest.

Rewards

We provide a suite o

[more...]

Jobcode: Reference SBJ-gkmvqp-3-129-63-214-42 in your application.