Marketing Manager

Job Description

Activision Blizzard Japan seeks a talented individual who is responsible for leading marketing for our franchises. We are looking for an experienced manager with proven experience in marketing.

The person works closely with both Global and local stakeholders and provides strategic analysis focused on identification, evaluation and execution of opportunities to drive growth and operational excellence of both Activision and Blizzard Franchises' in Japan.

Marketing Manager will dive into our data and deliver actionable insights, analyses, and recommendations to our brand managers to lead day-to-day decision making and shape long-term project strategies. Reporting to the Managing Director of Activision Blizzard Japan, the ideal candidate for this role must be an excellent communicator and have the technical expertise to support projects that require data insight and business acumen, as well as quantitative analysis techniques.

Responsibilities
• Set strategic and operational plans for Japan marketing function, including goals and objectives, resources, budget and prioritization of initiatives to maximize output.
• Plan, run and manage acquisition campaigns on mass and digital channels' end-to-end, including but not limited to budget planning, campaign management, performance tracking, experiments, and optimization.
• Analyze the performance of media channels and provide recommendations to optimize the distribution of budget across those channels for best ROAS (Return On Ad Spent).
• Analyze pure digital media marketing opportunities, suggest plans and strategies for digital media marketing, and assist Activision and Blizzard in negotiating the purchase of those media.
• Communicate with and advise designers on localization and curation of creatives (banner ads), analyze creative performance, and provide recommendations to optimize for best ROAS.
• Produce regular in-depth media analytics and insight reports.
• Build and deliver growth forecasts, partnering with the Publishing and Finance team to refine scenarios based on company revenue projections.
• Stay abreast of industry trends and innovative development
• Design and construct sophisticated statistical models to forecast key business metrics.

Requirements
• 10+ years of experience in marketing /digital media / advertising, including a minimum of 5 years' hands-on experience on paid media / advertising and optimization is required.
• Working experience in US MNCs is preferred .
• Deep knowledge and successful track record in performance media. Preferably with previous experience in games/apps companies in Japan.
• Strong analytical skills (Data-Driven Marketing capacity required).
• Ability to interpolate analysis into the strategic and tactical decision-making process.
• Ability to translate business requirements into technical data requirements.
• Proven management skills to effectively communicate with various internal and external stakeholders (HQ, regional offices, functional teams, etc.) and navigate through complex situations with multiple conflicts of interest to maximize contribution to the business.
• Passionate gamer with in-depth knowledge of Activision and Blizzard games, products, and services.
• Effective with storytelling through the use of data to articulate a vision, strategy or idea.
• Proficient English skills and Japanese Skills.

Pluses
• Experience with specialized visualization tools and platforms (Tableau, Tune, AppsFlyer, mParticle, etc.).
• Experience with web analytics & tag management solutions (Google Analytics, Google Tag Manager, etc.).
• Strong knowledge and understanding of Activision and Blizzard franchises value & brand, and expertise of branding strategy.
• Experience in games (video, PC, and mobile), media/broadcast or sports preferred.
• Experience with handling and analyzing unstructured data.

Jobcode: Reference SBJ-dye4mk-18-221-53-209-42 in your application.