Publicity Director - 20 / 20 & ABC Audio

Job Description

Publicity Director - 20/20 & ABC Audio (NABET)

The Publicity Director is responsible for media relations for ''20/20,'' ''What Would You Do?'' and ''ABC Audio,'' ''ABC Radio'' and assisting in the programs' long-term communications strategy. The position reports to the VP of Communications.

Responsibilities:

Responsibilities for ''20/20'' and ''What Would You Do?'':
• Create publicity strategy to raise awareness about the programs and drive viewership.
• Conceive and proactively pitch stories and secure placement in print, wire, broadcast, and digital media about the programs, anchors and correspondents.
• Generate coverage of reporting, investigations and interviews.
• Write press releases and other promotional materials to publicize the programs' upcoming broadcasts.
• Publicize ratings successes to media.
• Handle interview and internal requests for anchors, correspondents and the programs' executives.
• Generating and maintaining media lists.
• Maintain a strong working rapport with talent.
• Liaise with areas of ABC News to promote the broadcast, including affiliate relations (ABC NewsOne and ABC stations), ABC News Digital, ABC News Radio and ABC New Digital.
• Work closely with the show's social media team to create campaigns around large events, series and initiatives.
• Develop and maintain relationships with key media contacts.
• Keep senior management informed of publicity activities and challenges.

Responsibilities for ABC Audio and ABC Radio:
• Create publicity strategy to raise awareness about the platforms, podcast slate and programming to drive audience growth.
• Conceive and proactively pitch stories and secure placement in print, wire and digital media about news coverage, podcasts, anchors, and correspondents.
• Write press releases and other promotional materials to publicize programs, podcasts and business announcements.
• Generate print, wire and digital coverage of interviews, podcast episodes and breaking news coverage.
• Handle interview requests for anchors, correspondents and executives.
• Maintain a strong working rapport with talent.
• Develop and maintain relationships with key media contacts.
• Keep senior management informed of publicity activities and challenges.

Additional Responsibilities
• Publicize additional special projects, specials, programs and content
• Plan and staff events, speaking engagements, panels and more.

Basic Qualifications:
• Minimum 5-7 years of experience in public relations, corporate communications or related field
• Demonstrated experience managing multiple campaigns at any given time
• Must be willing to work a flexible schedule including weekend days
• Some travel outside of the New York area will be required
• Strong writing and presentation skills
• Strong time management and organizational skills
• Strong team player
• Strong work ethic and ability to secure earned media.
• Proficiency with Microsoft Office products
• Ability and drive to find creative ways to promote ABC News, programs and talent

Preferred Qualifications:
• Two or more years of experience in public relations, corporate communications or related field
• Experience working in television or the media industry
• Strong understanding of social media integrations; experience running successful social media campaign preferred

Required Education
• BA or BS from a four year accredited college or university

About General Entertainment Content:

The General Entertainment Content group creates original entertainment and news content for the Company's streaming platforms and its cable and broadcast networks.

This position is with American Broadcasting Companies, Inc., which is part of a business we call General Entertainment Content.

Jobcode: Reference SBJ-dy4wok-18-119-107-96-42 in your application.