Director, Marketing & Multi-Platform Media Growth

Job Description

Director, Marketing & Multi-Platform Media Growth (ABC News)

ABC News is responsible for all news programming for ABC across linear, streaming and all platforms, including ''World News Tonight with David Muir,'' ''Nightline,'' ''Good Morning America,'' ''The View,'' ''GMA3,'' ''This Week with George Stephanopoulos'', ''20/20,'' ABC News Studios on Hulu,'' ''ABC News Audio,'' ''ABCNews.com and social,'' and all breaking news specials and special events. An award-winning team provides the latest information and analysis of major events to bring viewers a big-picture understanding of the world.

The Director, Multiplatform Marketing with ABC News (DGE) is responsible for leading the charge on marketing objectives, campaign media plans, strategic initiatives and new business. This individual will strategically and creatively direct and manage marketing priorities to reach set goals. The Director of Marketing will work across the organization working with the senior teams, and will report to top management.

Responsibilities:
• Develop, manage, innovate and lead an inspired marketing charge
• Develop and implement Marketing strategies that spark new ideas and deliver return across linear and growth across digital & live-streaming, mobile, social and emerging platforms
• Leverage and exploit opportunities for new initiatives, products and subscription services
• Implement marketing strategies that build audience and new business opportunities
• Generate buzz and excitement in the consumer and marketing worlds
• On an annual and ongoing basis; design, drive consensus (with the executives) and implement a winning marketing plan
• Develop and direct live-streaming, digital and social media marketing priorities & initiatives
• Translate organizational strategies, objectives and business targets into successful plans, programs and campaigns using effective tactics and methodologies
• Develop and execute a meaningful product marketing development strategy that delivers on goals and targets
• Plan and manage marketing budgets along with senior team
• Develop long range marketing calendars.
• Work closely with senior team, programming, sales, corporate marketing, media relations, synergy, and all relevant key partners on all marketing related issues
• Support the Business Development function with marketing strategy, research, and competitor analysis
• Establish and implement an effective marketing communications strategy across the division (and company) that delivers appropriate content to target markets and existing customers.
• Ensure the effective integration of the Marketing department and it's initiatives with other functions across the business leveraging existing partnerships and developing new ones
• Ensure the development, maintenance and coordination of advertising/sponsorship opportunities – working alongside sales and creative teams
• Analyze challenges, identify alternative solutions
• Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days as needed
• Explore non-traditional marketing opportunities to deliver on goals
• Develop, monitor and constantly evaluate ROI
• Manage day-to-day marketing events & activities

Basic Qualifications:
• Minimum of 5 years of increasingly responsible experience in marketing required – proven track record of success and growth – and building and delivering on subscription based priorities
• Excellent strategic and creative abilities, production sense and aesthetic judgment
• Strong hands on leader
• Extensive experience with developing effective marketing campaigns utilizes multi-media
• Ability to plan and supervise multiple projects simultaneously
• Ability to work alongside & manage creative teams
• Strong leadership and organizational skills
• Strong written and oral communication skills
• Ability to work in a fast-paced and constantly changing environment

About ABC News:

The General Entertainment Content group creates original entertainment and news content for the Company's streaming platforms and its cable and broadcast networks.

This position is with American Broadcasting Companies, Inc., which is part of a business segment we call ABC News.

Jobcode: Reference SBJ-g412y7-13-58-247-31-42 in your application.