Job Description
The KTRK-TV Community Engagement & Development Director is responsible for ideating and hands-on execution of campaigns, events, initiatives, projects, and content that benefit and grow community connections and audiences in the most diverse city in America…Houston, Texas.
Responsibilities:
• Creates and Executes existing community outreach efforts and station partnerships as well as cultivates new ones. Involves Hands-on coordination & oversight from ground up of various projects including live events such as emergency relief and supply drives, town halls, and debates
• Must be dialed-in to breaking news and emergencies to respond to immediate needs of our communities and helps station leadership maintain awareness of issues of community concern
• Identifies and implements storytelling opportunities in key surrounding counties to enhance and grow audience development efforts
• Connects Disney, ABC News & OTV corporate synergy, DEI and other core company initiatives with station leaders and collectively work on strategies to most effectively lean into outreach and storytelling efforts
• Identifies and helps create localized short and long form content for news coverage on all platforms to support and elevate all the above company and station initiatives. Additionally, generates before/during/after strategic marketing activation plans to maximize ROI
• Leverages community, station, and company initiatives to expand sales and revenue opportunities
• Strategically aligns news, programming, marketing, and talent with cause-related events and campaigns and coordinates talent and station participation in community events and charitable functions.
Often serves as station ambassador/representative at these events
• Works closely with Belong team to broaden internal and external multicultural presence
• Manages the department's annual operating budget and oversees station's donation pool
• Helps manage and traffic Public Service Announcements and FCC Reports as well as Corporate Initiative Synergy Reporting
Basic Qualifications:
• College Bachelor's Degree
• 8 Year Minimum Major Market Hands-On Television Experience in development, production, and strategic marketing of multi-platform programming and content
• Proven track record of creating and implementing successful community outreach initiatives and live events from the ground up, adhering to deadlines, budgets and limited resources
• Exceptional Leadership skills with proven track record in motivating and inspiring team members
• Must have strong writing, communication, public relations, marketing, presentation, and public speaking skills
• Intimate knowledge of Greater Houston Area and its community leaders preferred. Ability to foster, develop, and expand relationships with local leaders, partners, and organizations
• Must be able to work variable schedule including nights, weekends and holidays as company projects and station initiatives will often require attendance
About ABC Owned TV Stations:
The Disney Entertainment Television group creates original entertainment and news content for the Company's streaming platforms and its cable and broadcast networks.
This position is with KTRK Television, Inc, which is part of a business we call ABC Owned TV Stations.
KTRK Television, Inc is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.
Jobcode: Reference SBJ-d26pmm-3-131-38-100-42 in your application.