SVP, Head Of Digital Creative & Editorial

Job Description

SVP, Head of Digital Creative & Editorial (Hybrid & Remote Options Available)

Work Locations: With the exception of some select roles that have in-office requirements, A+E Networks operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales).
Office locations include New York City, Los Angeles, Chicago, and Stamford, CT.
Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story
The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Networks, you'll be part of a global media and entertainment company that values diversity, representation, flexibility and kindness. In fact, Forbes named us one of America's Best Midsize Employers, and Newsweek included us in their list of America's Most Loved Workplaces for 2021 and 2022, as well as one of America's Greatest Workplaces for Diversity in 2023. If this sounds interesting, read on for more details!

Job Description

SUMMARY:
Reporting to the General Manager, Digital Platforms, SVP, Digital Creative and Editorial will lead all creative and editorial efforts across A+E Networks' Digital Content & Platforms, including O&O properties (websites and apps) and social platforms (including YouTube). This role oversees the development of original content, repurposing existing library content, and ensuring all digital outputs align with A+E's brand vision, tone, and objectives. The SVP's primary responsibility is to ensure that A+E Networks' digital creative, content and editorial aligns with its business objectives and brand/genre strategies, that it engages audiences, and achieves goals in the digital space to meaningfully contribute to company EBIT over the next three years and beyond.

LEADERSHIP & MANAGEMENT:
The SVP will be responsible for setting creative and editorial direction, managing both daily and long-term goals, and overseeing staff and work schedules. They will inspire, motivate, and mentor their team, setting clear daily and annual objectives and goals and fostering accountability for delivering results. They will have an aptitude for operating within both an entrepreneurial and corporate culture and have a clear understanding of the evolving landscape, especially as it relates to media/entertainment, technology and digital media, and an ability to identify opportunistic beats and trends for coverage, features and experimentation. The SVP will also manage resource allocation and ensure the timely completion of initiatives and projects.

CONTENT CREATION & PLATFORM MANAGEMENT:
The SVP will lead cross-functional, multi-disciplinary teams in creating, commissioning, and managing digital content. This includes original content development and packaging of A+E's existing content across platforms. The role involves driving creative and editorial strategy that aligns with brand goals and ensures consistent audience engagement across all digital platforms. Additionally, the SVP will allocate resources to meet the demands of new platform launches and initiatives. The SVP will work in close coordination with other creative/brand and digital leadership and colleagues to develop, allocate and implement innovative creative direction and narratives and ensure on-time completion of initiatives, plans and projects.

COLLABORATION & COORDINATION:
The SVP will work closely with other departments to ensure cohesive and aligned content strategies, including Strategy & Product, Social, Programming, Studios, GTMO, PR/Comms, Marketing, and Research. This collaboration is key to delivering optimal outcomes for both internal and external stakeholders and maintaining brand continuity across all digital channels.

RESPONSIBILITIES:

CREATIVE VISION
• As the in-house creative visionary for digital, the SVP ensures best-in-class creative, editorial, and digital design strategies that deliver against business goals; they are responsible for conceiving and delivering big ideas that work with our traditional media properties (TV) and can stand-alone.
• Introduces and champions new approaches, leading executions to embolden our platforms and audience perceptions while always maintaining the highest level of standards during all phases and stages of the process, supporting creative and commercial efforts for engagement monetization and in alignment with the organizational goals and values.
• Directs A+E Networks' digital editorial strategy, overseeing a team of staff writers, editors, producers, editors to publish daily and longer-lead content, features, that generates growth, predictable traffic and engagement and maximizes buzz.
• Oversee the development and execution of a variety of content/editorial types/genres across multiple platforms and audiences; establish groundbreaking content initiatives and collaborate with Product and Creative to maximize the execution, expression and impact.
• Utilizes, monitors and analyzes content data and insights to implement new editorial strategies and tactics across key genres and their core brand offerings (SEO, audience development, enhanced content types, engagement) in an effort to grow and strengthen the O&O platforms (and ultimately the market demand).
• Establishes Editorial voices, pillars and calendars (in-sync with Social), including digital-first editorial programs for sponsorship and partners with commercial teams on go-to-market messaging; oversee the development of editorial guides, processes, policies, and best practices.

CREATIVE/CONTENT STRATEGY AND AUDIENCE ALIGNMENT
• Develops and communicates a comprehensive digital creative strategy across multiple genres/brands for a variety of form-factors and modalities that aligns with the brand's objectives and target audience.
• Utilizes data and analytics to inform creative strategies, adjusting based on user behavior and performance metrics-working with Research, Marketing, Sales and other teams to best understand need states

CREATIVE CONCEPTING AND EXECUTION
• Generates innovative digital concepts and ideas for websites, apps, social media, and other digital platforms, always maintaining the highest creative standards for all digital output.
• Oversees two functional areas of Creative:
• Digital Design: Oversees creation of user-friendly, visually appealing digital interfaces (UX) that provides a seamless user experience.
• Video Creative: Development of cohesive and entertaining video storytelling utilizing existing (library/current programming) and original content.
• Ensures digital content-e.g., graphics, videos, slideshows, copy layouts and other features--is engaging and on-brand.
• Manages the entire digital creative process, from concept to execution and ensures projects are completed successfully, on schedule and on budget, working closely with Operational and Finance counterparts.
• Collaborates with Sales teams to understand client need and their digital goals/expectations, presenting creative concepts and solutions; actively participates in RFP p

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Jobcode: Reference SBJ-r163ov-3-147-64-187-42 in your application.