Job Description
Who We Are:
160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy's, Marriott International, McDonald's, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world's leading talent, intellectual property and brands.
How We Strategize:
A laugh. A tear. A heart skipping a beat. A human reaction to something completely unexpected.
This is what drives us . It's also the inspiration for our name btw (an elevated blood pressure, since you ask).
160over90 is a cultural marketing agency like no other . W e're part of a global powerhouse that represents talent, IP and brands –– and as a growing Strateg y tea m within , we take the mantle of navigat ing the cultural currents of what people care about most today and tomorrow; attach ing a brand to the right and relevant cultural insigh t s …and guiding the way ideas come to life across every/any part the marketing spectrum .
Is your heart beating faster yet?
Who Y ou A re:
First and foremost , you're serially curious; about brands, about people and the world around us . How all of it is changing and evolving. You're plugged into culture; Interested and inspired by the now and next with a love and deep understanding of brands and how to sculpt them . Simply put, you love to ask (and understand) why.
You appreciate the value of others , nurturing those who work for you, inspiring those who work with you . P ower ing the collective that gets us to bigger and better ; that gets us to wow . When in doubt, you do , v alu ing courage over comfort . And y ou always give a damn. About the client, the agency, the people and the work.
Success in this role requires the intellectual curiosity to dive deep and stay at the forefront of cultural and category dynamics, the emotional intelligence to question and understand consumer behavio u r and the collaborative spirit to work closely with internal creative, account, and project management teams. It also requires a degree of experience, product excellence and management skills allied to a certain confidence, gravitas and way with words (written and spoken) that means clients and colleagues alike, listen.
Intrigued?
Responsibilities:
This is a VP of strategy role based in Los Angeles , reporting into a co- l ead of strategy for the agency , and serving as a key member of the leadership team in our Beverly Hills
office. Your profile and experience should reflect that with p rimary responsibilities across Research & Measurement, Brand Strategy, Creat ive Strategy, Entertainment Strategy, People Management, Business Development and Strateg ic Product / Thought Development .
As such, your core responsibilities will be :
• Leading and enhancing how the Strategy Department integrates with and services the agency, developing ways to improve our product, people, processes and performance to the benefit of the agency as a whole.
• Supporting and providing thought leadership for a dynamic group of strategists and research analysts across the globe reports ; helping to coach up the broader Strategy team (as well as departments we collaborate with ) to reach their /our full potential .
• Overseeing , enhanc ing and developing
our creative strategy and entertainment marketing
offering s ; enabling and supporting strategy sell-through and growth in book of business .
• Bringing s trategic lead ership and rigor to the business development process (both new and organic); directing and/or authoring quick turn strategies to support major new business pitches for the agency .
• Creating t hought leadership designed to support agency marketing, prospecting and organic client growth ; navigating the broader organization (within 160/90 and Endeavor) to unearth unique POVs on culture .
• Act ing as a k ey representative of the Strategy team and leader across the agency at large ; providing a senior point of escalation and demonstrating an ability to solve complex challenges with limited
oversight .
• Serving as a senior in -office presence in Los Angeles – working closely with the heads of Account, Creative and Operations in Beverly Hills to foster a culture that reflects our values across departments, mentor talent, and contribut e to the
overall success of the agency.
You Have These:
Whether you're a loud force of nature or a quiet powerhouse, you must bring confidence and perspective to all you do.
• 10 + years of strategy experience at creative agencies and/or specialist agencies ( e xperiential/pr/digital, partnerships etc.)
or brand-side
or maybe both !
• 4 + years of senior leadership experience over a wide portfolio of diverse clients across a global network.
• Substantial experience developing entertainment strateg ies and creative strategies across multiple categories ( entertainment properties and retail experience critical ) .
• Exceptional presenter and storyteller , with a strong ability to craft and develop compelling materials
• C omfort and confidence in presenting work and selling ''the thinking'' to C-suite audiences.
• Proven experience in leading a team and in developing , supporting and nurturing junior staff.
• Ability to thrive in a large , complex (and atypical) organization, managing diverse stakeholders and building stronger relationships and deeper connections within the WME Group network.
• Entrepreneurial nature; ability to proactively adapt ways of working within an evolving agency model
• Excellent written and verbal communication skills, with the ability to develop a clear, compelling POV that sells strategy (internally and externally).
• The soft skills
of strategy : emotional intelligence, curiosity, empathy , and collaboration.
• A strong portfolio of breakthrough strategies that cross categories and drive results. Experience as both a maker of great work and an instigator of it.
• A proven track record for winning business, building business outward and elevating the profile and profitability of the strategy department within an agency and/or client account .
• Extensive experience with a variety of research tools and methodologies , with a proven ability to direct, expand, and drive sell-through of research capabilities
• As for you r qualifications, we care more about you and your work than your school.
How we work:
WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusiv
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Jobcode: Reference SBJ-qk3yqm-3-15-189-219-42 in your application.