Summer Intern - Entertainment Marketing

Job Description

The Team

The Entertainment Marketing department is responsible for the management, supervision and production of advertising and media campaigns that deliver tune-in/ratings and establishes TNT, TBS, TruTV as preeminent television brands. This department is tasked to take a lead role in seeking new audiences and promotional outlets; establish innovative digital initiatives for each marketing campaign, an increasingly important segment of the marketing mix; and ensuring messaging and promotion cut through a very cluttered universe. Ultimately, success for the Entertainment Marketing team is creating and implementing consistently innovative and superior marketing campaigns that support network brands and/or specific programming initiatives.

The Job

The Entertainment Marketing internship is a holistic experience in creating high-level entertainment industry marketing campaigns. In addition to working with the marketing department team, the intern will have the chance to work with our Social Media, On-Air, Digital, Media Planning and Brand Creative teams.

The Daily

Learning Objectives include:
• Gain exposure to marketing execution – spearheading different tactics of the campaign – premiums exploration, creative elements, tracking results to name a few.
• Aid in presentation preparation- assisting with the creation/design of presentation decks and collating all info.
• Create social media copy for all the platforms, writing episode recaps, copy lines.
• Assist in preparation for meetings and presentations- making copies for meetings, printing out status reports, taking meeting notes for distribution.
• Network and talk to the different departments to better understand the business as a whole.

The Essentials
• Ability to work in a fast-paced environment and collaborate effectively as a team member.
• Ability to communicate at all levels internally/externally by phone, email, or face to face.
• Proficiency in Microsoft Office (e.g. Word, Excel, and Powerpoint).
• A positive attitude with good organizational skills.
• An interest in the learning more about the entertainment industry.
• Please note: the Entertainment Marketing Department is currently seeking four interns with specific interests in Comedy, Drama, and Live Events/ Unscripted.
• Your cover letter should reflect your specific interest.

The Perks
• An opportunity to work with a great team that is passionate about the same thing you are!
• Networking opportunities to meet people that you'd like to know!
• A speaker series that introduces you to cool executives and what they do for the best brands!
• Part of the WarnerMedia family of powerhouse brands

Summer 2020 program dates are June 1st through August 7th. Interns are paid a competitive-wage based on location and relocation is not provided. Participation in the internship program is reserved for students who are currently enrolled or within 6 months post-graduation. Most positions are targeted to upperclassmen and graduate students.

Jobcode: Reference SBJ-rbnj6r-3-14-146-45-42 in your application.