Summer Intern - Influencer Marketing, Mpg

Job Description

Our Emerging Talent Programs, which includes Interns, Trainees, and Finance Rotational Associates, offer unique opportunities for students, recent graduates, and emerging talent to work alongside the teams that come together to create movies, TV shows, and other great experiences. These seasonal, paid assignments provide meaningful and productive work that builds on your experience and develops your skills further. You will be provided with challenging tasks, real-world experience, and many educational and social networking opportunities.

This Summer Internship is from May/June through August 29th (start and end dates are flexible based on school schedules) and all candidates must be able to work 40 hours a week, Monday through Friday in person in the specified office location. This position is ideal for a student enrolled in an accredited college or university interested in continuing their education through professional experience.

DEPARTMENT DESCRIPTION:

We are looking for someone ready to go above and beyond, learning in a studio work environment, to assist with influencer marketing efforts for the Motion Picture Group (MPG) and our slate of films, which spans Columbia, Screen Gems, TriStar, Sony Pictures Animation and Sony Pictures Worldwide Acquisitions.

The Influencer Marketing intern would be someone knowledgeable of the social and digital landscape and interested in film, marketing, publicity, and pop culture. They should have an interest in social creators and influencers across the various social platforms, but especially TikTok and YouTube. This role would collaborate on a day-to-day basis with the Digital, Social and Publicity Marketing Department to create positive and impactful brand conversation within the social space.

RESPONSIBILITIES:
• Assist in the development and execution of influencer strategies for each film.
• Update Influencer tracker, Calendars, Marketing Decks, and social team documents on a weekly basis.
• Identify and report on key creators and influencers who capture attention on social and drive conversation. Keep a finger on the pulse of social trends, new platform features and best practices.
• Assist in the planning and execution of each film's day-to-day influencer marketing strategy.
• Research emerging social platforms and update the team on actionable next steps to engage with new audiences.
• Provide support for social media events including activities at virtual press junkets, premieres, special events, talent Q&As, etc.
• Develop and implement a college-focused influencer campaign strategy collaborating and cross-promoting with other Marketing Departments where applicable.

QUALIFICATIONS:
• Proficient in Microsoft Outlook, Word, PowerPoint and Google Docs. Abilities in Photoshop/other editing software is not required but is a plus.
• Keen knowledge of social media trends and social content creators
• Strong creative instincts and high attention to detail.
• Strong work ethic, communication skills and the ability to multi-task and work under pressure in a fast-paced environment.
• An eye for developing and critically viewing content under an intersectional lens.
• Positive attitude is a must.
• Avid interest in Entertainment Marketing.

The anticipated base salary for this position is $19/hour. This role may also qualify for comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.

Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.

SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.

To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.

Jobcode: Reference SBJ-gpzo3x-3-137-143-141-42 in your application.