Social Insights Analyst, Returnship


Glendale, CA 07-15-2022
  • Paid
  • Internship
  • Entry (0-2 years) Experience
Job Description
Social Insights Analyst, Returnship (Path Forward Program)

The Path Forward Return to Work program at Disney Streaming is a 16-week paid returnship (internship) for experienced professionals returning to the workforce after taking time off for caregiving. The program is open to individuals who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for a child or other dependent. If you meet these criteria, we welcome you to apply.

At Disney Streaming we are excited to be part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with others transitioning back to the workforce. It also offers support through Path Forward, a nonprofit organization on a mission to empower people who've been focused on caregiving transition back to the paid workforce.

The Walt Disney Company's Media & Entertainment Distribution (DMED) is a new, global business segment for The Walt Disney Company with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company's direct-to-consumer streaming services - ESPN+, Disney+ and Hulu - alongside Disney's international media businesses, DMED aligns cutting-edge technology with world-class content and beloved brands to expand the Company's global footprint and deliver highly-personalized entertainment experiences to diverse consumers around the world.

The Social Media Marketing team is responsible for overseeing over 400+ handles across multiple brands (Disney, Pixar, Star Wars, 20th Century), franchises and films (Disney Princess, Mickey & Friends, Frozen, Apes, Predators, Aliens), and brand voices (Oh My Disney, Disney Family, Disney Style) for the DMED segment.

The Sr Social Insights Analyst is responsible for supporting and developing insightful and actionable deliverables for The Walt Disney Company. This role will share social findings and reports to internal team leaders to help guide strategy for digital, social, video content and development, support key marketing campaigns and priorities, review trends, and provide actionable recommendations. This role will requires a foundational background and proficiency in native social media platforms, analytics, large queries, and third-party reporting technologies.

What You'll Do
• Serve as part of the in-team social analytics expert, compiling and synthesizing data into digestible formats that drive strategy around marketing, content, and larger business decisions.
• Track performance of campaigns and content across multiple social and digital communities; report and communicate key learnings with brand team members, management, business partners, and stakeholders across TWDC.
• Share social findings and reports to internal team leads to help guide strategy for digital, social, video content and development, support key marketing campaigns and priorities, review trends, and provide actionable recommendations.

Who You Are
• Strong analytical, organizational, and communication skills
• Ability to communicate ideas, stories, and data sets graphically and verbally
• You have enthusiasm and curiosity for solving problems and answering challenging business questions, while maintaining superior attention to detail and accuracy
• You have excellent time-management skills, with the ability to learn quickly and multi-task in a fast-paced environment and pivot easily between projects.

What To Bring
• 4+ years of experience
• Familiarity with statistical concepts (e.g., hypothesis testing, A/B testing)
• Experience with Excel and common data manipulation functions such as Vlookups, Pivot Tables, and Macros a plus
• Experience with data visualization tools such as Sprinklr, Tableau, or Looker a plus

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category: 'Marketing-and-Digital-Media',

location: 'Glendale, California, United States',

req: '10000729',


About Disney Streaming:

Comprised of the Company's international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney DTC LLC, which is part of a business we call Disney Streaming.

Disney DTC LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

Jobcode: Reference SBJ-rb854x-44-210-237-158-42 in your application.

Company Profile

Disney Streaming Services is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ and Disney+.