Summer Remote Intern - Universal Music Group : Virgin Music Group - Ca

Job Description

Universal Music Group 2023 Summer Internship: Virgin Music Group (Opportunities in Artist Development, Label Partnerships, & Marketing)- CA/Remote

Virgin Music Label and Artist Services is the Independent Services division of Capitol Music Group (CMG), providing a full range of label services and revenue streams for Virgin Music artists, releases, and label associations on a worldwide basis, including Marketing, Promotion, Commercial Development, Branding, Synch & Licensing, Lifestyle Marketing, Business Affairs and Finance.

2023 Summer Internship Opportunities: June 5th, 2023 -August 11th, 2023

Multiple Job Descriptions Listed Below

Artist Development (Marketing) K-Pop Intern: Hollywood, CA (remote)
Artist/Label Partnerships Intern: Hollywood, CA (onsite)
Commercial Marketing Intern: Hollywood, CA (onsite)
Marketing Intern: Hollywood, CA (onsite)

Artist Development (Marketing) K-Pop
How you'll CREATE:
In our marketing department we oversee many genres, but one of the most ground-breaking genres is K-Pop - where we hope to have our intern specialize. This project will help all K-Pop artists across the Universal labels!

We would like to have an intern work closely with us on the K-Pop Projects. Learning and digging into the marketing and sales side of things. Ideally, we would work with our intern to help build a database of the indie Mom & Pop K-Pop stores nationwide who we currently don't distribute to and create unique partnerships with these contacts. Through this the intern will learn everything about the world of K-Pop and be an integral role in breaking the paradigm and sales goals for future releases. In this role there will be a lot of research and will also very creative, fun and an exciting experience.

Bring your VIBE:
• Interest and love for K-Pop
• Desire to learn and be resourceful
• Ability to be creative around this particular genre
• Interest in research and building a database
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A ''can-do'' attitude

Artist/Label Partnerships
How you'll CREATE:
Virgin Music is an artist-development focused, full label services and distribution company, providing commercial, radio promotion, marketing, synch/branding/licensing and digital marketing services. Our mission is to build and reach the largest possible audience for our developing and established artists and label partners, respectively.
• Supporting marketing associates and client managers with day-to-day needs
• Pull necessary Soundscan, Mediabase and others for distribution
• Perform critical global and regional streaming analysis for priority client projects
• Create and manage artist one sheets, press and other associated promotional materials
• Attend and participate in meetings and brainstorming sessions
• Conduct vital artist research, including social network analysis, music platform analysis, touring history analysis, and online properties analysis
• Participate in marketing meetings, mapping out artists' creative and social media campaigns

Bring your VIBE:
• High energy, enthusiasm, and a desire to learn
• A self-starter who can take direction but work independently
• An approachable and positive attitude
• Familiarity with streaming platform backends and experience reading and organizing data.
• A strong interest in music, artists, and business management
• Previous internship experience in the industry is beneficial, but not required
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A ''can-do'' attitude

Commercial Marketing
How you'll CREATE:
Focus on streaming & playlisting strategy, the playlisting ecosystem and organizational management
• Build a playlist hierarchy map across all DSP's
• Map playlist strategies and opportunities
• Hone organizational management and asset strategy

Bring your VIBE:
• Digital Native
• Love of streaming services
• Strong attention to detail
• Love of process
• Love of music
• Love of playlists
• Love of music streaming and release strategies
• High level of integrity
• Discretion in handling confidential information
• Professionalism in dealing with senior professionals inside and outside the company
• A ''can-do'' attitude

Marketing
How you'll CREATE:
The Virgin Music Marketing team of marketing/product management specialists are responsible for implementing a shared goal: amplifying our partners' visions. This is achieved by collaboration, communication then creation and execution of the marketing plan. Full transparency and collaboration with partners at every step is an essential component. This process to bring a product to market includes strategizing with each department, gathering and analysis of key data, then employing a wealth of analytical tools to aid in building a detailed plan, covering every facet of modern marketing.

Working closely with the Central Marketing team, as well as collaborating with Virgin Music's current community management team, you will help build and extend Virgin Music's social media reach (and in turn our roster of artists) by first auditing the performance of current Virgin Music US profiles on platforms, as well as those of competitors. Targets should include platforms like INSTAGRAM, TIKTOK, DISCORD, BEREAL, etc. as well as identifying potential influencers and super fans of Virgin and our roster of artists that could be in turn activated to help support future marketing efforts. Upon identifying KPIs and best practices, you will then collate these findings into recommendations into best practices/playbooks which can both reinforce the value of existing strategies as well as share new ones that have yet to be adopted. Additionally, you will be tasked with extending then implementing these new strategies and reporting on the results of your efforts.

Bring your VIBE:
• Passion for music and developing artists
• A heightened interest in marketing and social media
• A keen understanding and familiarity with all the biggest social media platforms and audiences. Instagram, TikTok, Discord, Twitter, Snapchat, Facebook, YouTube as well as those on the rise e.g., BeReal.
• A love for analytical tools, research, and a knack for distilling data into actionable items.
• Strong interpersonal and teamwork skills
• Strong organizational and time management skills
• Ability to handle confidential information and interact with high-level executives
• Ability to interact comfortably and effectively with employees of our company at all levels including Senior Management
• Self-motivated, analytical, proactive, and resourceful problem solver
• Excellent follow-through and attention to detail

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

All UMG employees are currently required to be fully vaccinated against COVID-19 or provide proof of a negative PCR or Antigen test before entering any Company offices unless they have been approved for an exemption or unless prohibited by applicable law.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer.

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Job Category:
Internships

Salary Range:
$13.00 - $16.04 per hour

The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.

Jobcode: Reference SBJ-rjjo31-18-117-92-75-42 in your application.