Digital Content Producer

Job Description

KDAF CW33 Dallas/Ft. Worth, Market #5 seeks an experienced Digital Content Producer to create content for our world of online content. You'll be given day-to-day control over creating FUN lifestyle online content in the 5th largest market in the country.

This role is responsible for updating our local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report evergreen, fun, lifestyle-driven content. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

You will work directly with the Digital Executive Producer along with the Creative Services Director and the entire content team at KDAF/CW33 to produce fun, lifestyle content on your own and alongside our upbeat shows over the air.

KDAF is owned by Nexstar Media Group and is located in the home market of the largest local broadcasting company in the United States. Nexstar is one of the world's leading diversified media companies.

Position Responsibilities
• Write, edit, and curate a daily, steady stream of interesting web content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Excellent at writing headlines that grow audience and engagement
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Work alongside the content team and sales to build webpages to promote offerings from clients we cover on our lifestyle shows
• Communicate with the sales team on opportunities with clients to expand on possibility to further use our services
• Monitor all forms of media (print, TV, digital, blogs and social) and always be on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow a local audience
• Build positive working relationships with broadcast staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast

Skills & Requirements
• Promote and distribute news content on CW33 social media
• Knowledge of SEO best practices and AP Style
• Web design (Homepage, Articles, Custom HTML, etc.)
• Great communication skills with those in and outside our organization
• Enjoys working with a creative foot forward
• Experience in digital content and journalism
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing, and writing original news articles
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Regularly meets measurements of success

Software Requirements:
• Video editing software including Premiere Pro; After Effects or Adobe Express experience a plus
• Wordpress experience
• Design software including Adobe Creative Cloud or Canva a plus
• Understanding of Adobe Analytics and Chartbeat experience a plus

Complete duties as assigned Education Requirements:
• Bachelor's degree in Journalism or Mass Communications or related field, or an equivalent combination of education and work-related experience

EEO Statement:
Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Jobcode: Reference SBJ-g37jmx-18-117-176-38-42 in your application.