Social Media Practice Lead

Job Description

Social Media Practice Lead (Senior Account Director)

We have an immediate opening for a Social Media Practice Lead (Senior Account Director) in New York. For this role, you need to have advanced skills in social and digital client leadership, the ability to effectively lead, mentor and grow a team of social media strategists, pitch and sell new social media business and have a deep understanding of how earned, owned, and paid work together.

Responsibilities:
• Develop and deepen relationships with internal and external key stakeholders, including clients and agency leadership
• Conceptualize and lead integrated and strategic social marketing plans and digital strategies for a variety of clients and industries
• Partner across the agency within several verticals, including Account leads, Talent/Influencer Team, Brand Integration Team, Crisis, Film & Entertainment, and Social Advocacy, to integrate social media services into ongoing work
• Inform on new industry updates, trends, and implications and opportunities for clients through thoughtful POVs
• Lead integrated brainstorming of strategic and impactful campaign ideas, initiatives, and activities
• Lead social and digital aspects of new business pitches
• Partner with agency leadership on planning internal trainings and skills development
• Support the financial health of social media work across the agency, including scoping, budget management, and proper implementation of the scope
• Oversee the proper implementation of social media strategies within projects and client relationships
• Oversee relationships with paid media partners and external vendors
• Provide ongoing social media strategic counsel to clients and internal teams
• Review and approve reports for social/digital activities that demonstrate ROI for clients and apply qualitative analytical skills to create insightful reporting that contains actionable analysis
• Assist in conceptualizing public relations and marketing strategies and ensuring that quality and relevant coverage is executed as developed

You Should Apply If
• You demonstrate strong leadership skills
• You have a bachelor's degree and 10 years of digital agency experience and direct oversight with client accounts
• You're highly organized and are able to juggle multiple accounts in a fast-paced environment
• You have experience with paid social media and understand basic paid social strategy
• You have experience managing and mentoring junior staff
• You are familiar with a variety of social media platforms and reporting tools, or are willing to learn (including: Meltwater, Google Analytics, Sprout Social)
• You're great at managing relationships, both internally and externally and really take the time to teach your junior peers
• You are a strong public speaker and are comfortable presenting internally and externally, whether an idea for a campaign or results from a report
• You possess excellent writing skills, and a strong attention to detail
• You work effectively in a team environment; can be flexible and willing to jump in to help in various roles across our social and digital work – no hat is too big or small for you!
• You are a pro-active problem solver who knows when to ask the right questions

$115,000 - $130,000 a year

Jobcode: Reference SBJ-gxe4z4-13-59-176-78-42 in your application.