Research Director

Job Description

RESPONSIBILITIES/QUALIFICATIONS:

Here are some of the key responsibilities and qualifications associated with this role:
• Proficiency in overseeing, analyzing, and maintaining research information from various sources, including Nielsen, Comscore, Vivvix, Scarborough, TVB, Wide Orbit, WOMS, Marshall Marketing and other relevant tools that enhance the sales and marketing effectiveness of our brands.
• Handle book and schedule network programming. Distribute paid programming avails.
• A deep expertise in television sales, research, promotion, and marketing, along with a solid understanding of competitive media, ratings calculation, estimating, and qualitative measurements.
• The capability to provide valuable research data to the General Manager and other Departments (News and Promotion) – for example, compiling and distributing relevant rating facts, trends, analysis, successes, and challenges.
• Ability to collaborate with the sales team to develop custom advertiser solutions, marketing materials, and packages based on the latest research data, further distinguishing our brand in the marketplace.
• Skill set to create and deliver quality presentations and research materials utilizing PowerPoint, Excel, Adobe, Emerging tools, etc.
• The knowledge and capability to engage in executive-level conversations about the industry and marketplace.
• Excellent presentation skills and comfortable presenting alongside a team of Account Executives and Sales Management during key client calls.
• Willingness to perform additional duties as assigned that may include data entry, systems maintenance, report generation, etc.
• Minimum of 3-5 years of experience.
• A bachelor's degree in marketing, English, or Statistics or equivalent experience is preferred
• Excellent written and presentation skills
• Ability to work effectively under pressure and meet tight deadlines.

Jobcode: Reference SBJ-gm072x-3-15-195-107-42 in your application.