Marketing Manager - Punch Line

Job Description

THE JOB

The Marketing Manager reports directly to Director, Comedy Marketing and indirectly to the talent buyers and Head of Comedy Operations. This person will be responsible for creating marketing plans including: advertising, promotions, PR, social media and media buying for Live Nation comedy shows, including developing and executing events and non-traditional programming in and around the venue. The Marketing Manager needs to track spends and allocate funds for individual show budgets. Additionally, the Marketing Manager should possess and build strong relationships and communicate with partners throughout the markets.

WHAT THIS ROLE WILL DO
• Be familiar with the venue and outlying markets, including relationship building efforts with key media and local influencers
• Prepare and execute unique, comprehensive marketing and promotional campaigns for Punch Line and Cobb's comedy shows
• Implement digital marketing & social media strategies including the distribution of targeted e-cards, newsletters to the Punch Line and Cobb's databases & social media engagement/content management
• Create brand marketing plans and identify strategic marketing partners and opportunities
• Work with extended team members to coordinate effective promotions and take advantage of related promotional inventory
• Buy media including but not limited to, digital, social, radio, TV, print and outdoor
• Develop, monitor and adjust advertising budgets as needed
• Coordinate street team and grassroots marketing efforts with local market contacts
• Craft, distribute and track press releases to media outlets
• Work closely with the team to create and implement ticketing promotions and programs
• Assist in the development and fulfillment of sponsorship programs
• Coordinate pre-show/day of show press with independent publicists and managers
• Create, develop, and implement additional content for dark nights including but not limited to local live showcases, open mic nights, neighborhood events and tentpole programming
• Plan and execute pre and post-show events in and around the venue
• Capture real-time, night of show coverage for venue marketing and social channels

WHAT THIS PERSON WILL BRING
• 3-5 years experience in entertainment industry marketing Experience/knowledge with entertainment marketing and event planning
• Experience managing and building social media channels for a brand
• Strong computer skills
• Is a creative thinker and proactive nature
• Team-oriented with a collaborative work approach
• Results-focused and solution-oriented mindset
• Excellent communication skills; verbal and written
• Excellent organizational skills and attention to detail
• Ability to troubleshoot and problem solve independently
• Graphic design experience a plus
• This is a fast-paced environment. The ideal candidates will have extensive comedy knowledge, show and event marketing experience, familiarity with the markets, thick skin and able to work at a quick pace.

BENEFITS & PERKS - Our motto is 'Taking Care of Our Own' through 6 pillars of benefits:
• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Jobcode: Reference SBJ-d2mwnm-13-58-25-75-42 in your application.