Sr. Director, Digital Marketing

Job Description

Summary of Position

Lionsgate has an immediate opening for a Sr. Director, Digital Marketing. This role is responsible for developing and executing strategic digital marketing initiatives to promote movies across various online channels. The Sr. Director, Digital Marketing will collaborate with cross-functional teams, manage a range of digital marketing budgets, and leverage expertise to drive audience engagement, expand brand awareness, and maximize revenue opportunities.

Responsibilities
• Lead and mentor a high-performing digital marketing team, fostering an environment that encourages innovation, collaboration, and positivity.

• Work with team to develop and implement digital marketing campaign strategies throughout the multiple stages of a film's lifecycle, ensuring strategies remain aligned with the studio's overall marketing and business objectives.

• Oversee all digital tactics and activations, including social content, talent integrations, media creative and strategic partnerships.

• Effectively foster cross-functional collaboration to ensure digital extensions are fully integrated into the overall marketing campaign.

• Monitor and optimize campaigns and creative across all platforms, tracking performance metrics and using data-driven insights to ensure maximum effectiveness and efficiency.

Qualifications and Skills
• Experience and confidence presenting and communicating to filmmakers, talent, and studio executives.

• Deep understanding of the digital landscape including creative, social media, digital partners, influencers and emerging technology

• Proven experience working a collaborative and fast-paced environment in the entertainment industry

• Minimum 6 years marketing experience, 4 years digital marketing experience

• Bachelor's Degree in relevant field

Nice to Haves
• Studio Experience

• Streamer Experience

Compensation

$135,000 - $150,000

EEO Statement

Nearest Major Market: Los Angeles

Jobcode: Reference SBJ-g3ze5q-18-221-85-142-42 in your application.