Sports Social Community Manager & Strategist

Job Description

The CW is both a top broadcast TV network in the US and a fast-growing, ad-supported streaming service. With a network that reaches 100% of US television households and a streaming footprint on all major platforms, The CW reaches audiences at scale on both linear and digital television. The CW streaming service is available for free to consumers and is home to the latest episodes and seasons of The CW's primetime programming, live streaming of CW Sports content, and a library of entertaining film and television content for on-demand viewing. The CW is 75%-owned by Nexstar Media Group, Inc. (NASDAQ: NXST), a leading diversified media company and the largest CW affiliate group.

The Job:

The CW's Sports vertical has surged in growth since its inception just over a year ago, emerging as a pivotal focus within The CW's portfolio. This opportunity marks an exciting moment to join us at the inception and contribute to its continued expansion. In 2024, our lineup will boast an impressive array of sports content, including NASCAR Xfinity, WWE NXT, College Football and Basketball, LIV Golf, and Inside The NFL, both on our traditional broadcast platform and selectively on digital channels.

We are seeking an individual with a comprehensive understanding and passion for sports, as well as a keen awareness of the evolving landscape of sports social media. This role entails not only executing marketing strategies around our diverse content offerings but also spearheading the development of vibrant social and digital communities. Central to this position is the crafting and implementation of a robust brand strategy across all social platforms, shaping our social voice and content strategies, and identifying unique opportunities in a competitive sports social media environment. Additionally, the incumbent will play a crucial role in achieving our key performance indicators (KPIs).

The ideal candidate will be proactive, detail-oriented, and possess exceptional communication skills. They should thrive in collaborative environments, exhibit a perpetual curiosity, adapt seamlessly to shifting priorities, embrace constructive feedback, and approach challenges with a solutions-oriented mindset. This role strikes a balance between hands-on engagement in social media management and collaborating with the Head of Social to chart the course for the future of Social Media Sports Marketing at The CW.

The Daily:
• Lead hands-on execution of priority sports social campaigns, serving as a bridge between sports marketing and social teams
• Conceptualize and editorialize social content, managing its distribution for maximum impact
• Develop and maintain comprehensive content calendars across all social channels
• Craft engaging copy and oversee social publishing processes
• Foster community growth and manage interactions across platforms
• Stay abreast of emerging digital marketing trends, integrating them into daily strategies
• Monitor sports social performance metrics, analyzing data and generating insightful reports for internal stakeholders
• Contribute to the creation and evolution of innovative social strategies tailored to sports platforms
• Collaborate closely with internal and external partners to ensure seamless execution of social campaigns
• Occasionally create original content and refine existing templates to maintain relevance and quality

The Essentials:
• Demonstrated proficiency with 2 to 3 years of experience in roles encompassing duties similar to those outlined above
• Prior experience in Sports Marketing and Social Media is essential
• In-depth understanding of digital and social audiences, with a track record of growing social followings and cultivating engaged communities
• Exceptional writing abilities, capable of crafting compelling content tailored to various social platforms
• Highly organized and proactive approach to task management and problem-solving
• Familiarity with Sprout Social for effective social media management
• Proficiency with Mac OS X operating system
• While a Bachelor's degree in a related field is preferred, it is not mandatory
• Basic knowledge of Adobe Creative Cloud suite is considered a valuable asset

The Compensation:
• $60K - $70K/yr commensurate with experience and skill levels.

Jobcode: Reference SBJ-gww0b2-18-117-183-252-42 in your application.