Digital Producer

Job Description

WSPA-TV, a Nexstar Media Group, Inc. station in Spartanburg, South Carolina, is looking for a website producer. This role is responsible for updating wspa.com,

curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
• Produce a steady stream of interesting original content as well as content shared from other stations in the company
• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news
• Always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic
• Flexibility to perform duties
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Understand different ways to tell a story, particularly producing short videos and choosing great photos from station archives and stock photography options
• Evaluate website traffic trends to make decisions on both daily content needs and, in concert with the team, longer-term content curation that will grow local audience.
• Build positive working relationships with station staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast.
• Distribute news content on social media in line with station social media strategy

Requirements & Skills:
• 2 years of experience in digital content and journalism
• Writes content, headlines, posts, etc. that gets clicks without being considered ''click bait''
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Capable of researching, interviewing and writing original news articles
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ability to learn new technology and applications independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends, early mornings)
• Regularly meets measurements of success
• Understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML and CSS experience a plus
• At least a basic proficiency in the Adobe suite

Education Requirements:
• Bachelor's Degree (work experience and military service will be considered in lieu of)

Jobcode: Reference SBJ-d9xq9z-3-21-97-61-42 in your application.