Digital Sales Manager / Wshm

Job Description

About WGGB/WSHM:

Named 2021 Station of the year by the Massachusetts Broadcasters Association, Western Mass News is a licensed television station in Springfield, Massachusetts, and serves the Pioneer Valley. The networks of Western Mass News include ABC 40, Fox 6 and CBS 3.

Job Summary/Description:

The Digital Sales Manager will lead the station's efforts in the development of new and incremental digital business; reduce digital churn; oversee the station's digital sales assistant while coaching, training, mentoring and leading a top-notch group of local Account Executives. The DSM will work alongside our AEs daily to develop deep and mutually beneficial relationships with current and future clients. The DSM will work in concert with our GSM, LSM, & NSM to provide a unified approach to client solutions, that include digital assets. Candidates must be able to demonstrate a consistent and successful track record of leadership in delivering strong sales results.

The successful candidate will be responsible for (but not limited to) the following:
* Assist with the creation of presentations when digital is part of the discussion
* Provide or assist in strategy when deciding what to pitch to a client and prepare the recommendation page along with supporting slides
* Present digital products as a team effort
* Responsible for putting together digital reporting including Google Analytics information (if applicable) and attend the reporting meetings to review and interpret results accurately
* Responsible for providing suggestions on optimization to increase effectiveness for campaigns
* Responsible for communicating any campaign changes that need to be done for a client, to the Sales Assistants
* Responsible for making sure digital campaigns are running correctly. This includes providing all necessary information to the Sales Assistants for campaigns to launch correctly, checking vendor sites regarding campaigns running accurately, checking TapClicks for performance and making sure campaigns will fully deliver each month on both core and extended products
* Responsible for preparing and communicating monthly digital statistics for all core platforms to the team
* Expected to help provide sales leads to the team in order to increase digital revenue
* Provide client research on their digital landscape for AEs prior to their CNA with said client

Qualifications/Requirements:
• Outstanding communication and presentation skills
• Passion for teaching and coaching
• Knowledge of MS Office products

If you feel you're qualified and want to work with a great group of people go to https://gray.tv/careers#currentopening, you may type in the job title, station call letters, or click on ''apply now'', upload your resume, cover letter and references

Jobcode: Reference SBJ-g3yny9-18-118-166-98-42 in your application.