Job Description
Job Description:
A little bit about our team:
IMGN Media, a Warner Music Group Company, is a tech-driven media organization specialized in producing and programming social content for Gen Z audiences. IMGN owns & operates a portfolio of media brands in gaming, entertainment, ASMR and more, with an overall reach of over 50 million followers. IMGN is home to Daquan, TryHard, So Satisfying & more highly engaging channels.
Your role
The Senior Creative Director creates audience-first, compelling ideas, and content programs across platforms Gen Z loves: TikTok, Instagram, Twitch, Snapchat, YouTube as well as emerging platforms. We pride ourselves on our innovative, diverse, and irreverent point of view.
We are looking for a seasoned creative leader to help lead our team of creative producers and designers in creative invention for our clients and pitches.
Here you'll get to:
• Provide oversight on content strategy, design, creative and execution alongside our Brand Partnership team, reporting to and working closely with our Chief Strategy Officer.
• Pioneer new ways for brands to engage and reach audiences in social and other spaces.
• Oversee management of client brand channels, high-performing social ad creative, and innovative influencer campaigns.
• Lead the way on emerging platforms (Discord/Metaverse/Roblox).
• Help develop high level creative strategies for pitches.
• Work with the team to concept, develop and pitch big ideas; constantly setting the bar on creative concepts and campaigns as we continue to grow and develop
About you:
• Be social savvy - know TikTok, Insta and Snapchat - be curious!
• 7-10 years of experience in a creative marketing role at creative agencies, brands, or social first publisher (preferably combination), focused on social media
• Experience taking projects from concept through activation
• Strong art direction and brand strategy experience
• Deep understanding of storytelling across varied social formats
• Very organized, able to manage a ton of things simultaneously
• Collaborative, passionate and skilled mentor and team leader
• A love of pop culture, from music to movies to film to games
• A deep passion for Internet culture - memes, trends, platforms, and influencers
#LI-Hybrid
Jobcode: Reference SBJ-d80pq9-18-209-63-120-42 in your application.