Manager, Digital Marketing

Job Description

Job Description:

Job Title: Manager, Digital Marketing

A little bit about our team:

The Digital Marketing team at Elektra Entertainment is responsible for all digital marketing and direct to consumer initiatives for all of the artists (alternative, rock and pop) on the roster. They build online and mobile fan communities, with an eye towards evolving the way that fans engage with their favorite artists and the way potential fans come to discover an artist. They create and market content through the Elektra Artist.com network, email and text marketing, social media marketing and digital activations products for the artist superfans.

Your role:

This position is responsible for daily management of the digital marketing strategy for a select roster of Elektra Entertainment artists. The Manager will manage digital content development, grassroots digital community building and marketing, the Elektra ''artist.com network,'' and the development of the artist accounts on relevant applications and sites (TikTok, Snapchat, YouTube (Including shorts), GIPHY, Instagram (including reels), Facebook, Genius, etc.). The Manager of Digital Marketing is focused on the creation and building of Elektra's artist communities as they serve as the core of the direct-to-consumer initiatives and future product development.

Here you'll get to:
• Work with artists, managers and key label executives in order to develop compelling and powerful online marketing strategies for artists on Elektra and the label's associated labels, including the creation and maintenance of artists' official websites
• Construct community/fan-building initiatives. Examples of online involvement include: direct fan engagement via social media, unique data collection activations, Spotify API-powered games and 'connect to unlock' campaigns, ''send to a friend'' initiatives, contests, etc.
• Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests, artist journals, photo galleries) for artist websites and online fan clubs
• Provide text and content ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online
• Build and manage new and ongoing relationships with online partners and affiliates as they relate to digital marketing
• Brainstorm, budget, and execute effective online ad campaigns for artists, creating a strong presence in the desired target market and community
• Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
• Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
• Provide regular updates to the company for ongoing digital initiatives in weekly meetings and reports/recaps

About you:
• Strong understanding of short form content creation (TikTok, Reels, Shorts, etc.)
• BS in Marketing, Communications, MIS/CIS, or similar
• Broad knowledge of contemporary music scene and lifestyle
• Full awareness of where these music and lifestyle communities live online
• Understanding of internet and wireless community culture and landscape
• Understanding of interactive technologies and communication tools including email marketing, SEO/SEM, bulletin boards message boards, SMS messaging, ''instant messaging'' and viral marketing techniques
• Excellent written and verbal communication skills with attention to detail
• Excellent interpersonal skills with ability to build and maintain relationships
• Creative marketing ideas
• Working knowledge of popular graphic design and video editing applications including Photoshop, Premiere, etc.
• Working knowledge of HTML
• Familiarity with file sharing applications, rippers, encoders, etc.
• Knowledge of standard office programs including Microsoft Word and Excel
• Ability to manage multiple tasks and work in a fast-paced environment on short deadlines
• Ability to plan, organize and execute campaigns in a timely manner
• Strategic Thinker
• Goal Oriented

We'd love it if you also had:
• 3-4 years of internet marketing experience
• 3-4 years of music industry experience
• Experience writing and editing music copy
• Experience running socials for a brand or high-profile account

#LI-Hybrid

Jobcode: Reference SBJ-r003je-18-216-94-152-42 in your application.