Marketing Director

Job Description

PRIMARY PURPOSE OF POSITION

Responsible for the marketing and promotion of Theatrical release in Taiwan market. Work across divisions and with regional office to best deliver each marketing campaign. Make sure local marketing team's goals and directions align with company's mission statement.

ESSENTIAL JOB FUNCTIONS

1) Marketing campaign development and Management
• Marketing Campaign Planning - Develop/Localize best marketing strategy to maximize the revenue
• Ad/Pub Budgeting - Ensure and manage the budget spending in its best efficiency
• Tie-in Promotion Planning and Execution - Optimize the relationship with the promotion partner and vendor
• Monitoring Advertising/Publicity Campaign - Provide sufficient resource to the team member and ensure each staff fully exposes their ability
• Develop and maintain good relationships with vendors to ensure best pricing and opportunities in the competitions Ensure team members have best resources and tools to deliver best results.

2) Coordinating with Regional and Head office regarding the marketing positioning – Bi-Weekly review

3) Cinema Marketing/Promotion Management

4) Recruit and develop best marketing team to compete and deliver given objectives.

5) Work with Sales team to support exhibitor promotions.

6) Province Marketing/Promotion Enhancement - Reach out to the potential revenue-generating territory and maximize its contribution

7) Maintaining the good relationship with the promotion partners who're more into the local production title and bring them to work with WB titles

8) Look for potential Local Productions to max theatrical revenue.

Requirements:
• Degree in marketing, communications, advertising, public relations, or related discipline.
• Excellent command of English (reading, writing & speaking) and Chinese
• Good command of basic print/design application operations such as photoshop or illustrator
• 10 years of marketing related experience
• Experience in New Media-internet & digital
• Must be able to communicate effectively and tactfully with all levels of personnel, both in person and on the telephone.
• Able to pay close attention to detail and understand written and oral instructions.
• Organize and schedule work effectively.
• Must be a team player
• Ability to handle multiple tasks with changing priorities, communicating changes in scope and schedule to all parties concerned.
• Must be a good organizer with budgeting and people management skills
• Must be able to work flexible hours, including possible overtime, when necessary.

Jobcode: Reference SBJ-r17e4x-18-219-112-111-42 in your application.